What are the responsibilities and job description for the Public Relations Manager position at Skullcandy?
Position Summary
The PR Marketing Manager is responsible for creating and implementing public relations and marketing strategies that enhance the company's visibility, reputation, and market positioning. This role involves managing media relations, developing marketing campaigns, and overseeing content creation to drive brand awareness and customer engagement.
Key Responsibilities
- Public Relations Strategy:
- Develop and execute PR strategies to build and maintain a positive public image for the organization.
- Establish and nurture relationships with media outlets, journalists, and influencers.
- Manage press releases, media kits, and other communication materials.
- Marketing Campaigns:
- Collaborate with the marketing team to plan and execute integrated marketing campaigns.
- Ensure that PR efforts align with broader marketing objectives and brand messaging.
- Oversee the development of promotional materials, including brochures, advertisements, and digital content.
- Media and Influencer Relations:
- Act as the primary point of contact for media inquiries and interviews.
- Identify and engage key influencers to amplify brand messaging.
- Monitor media coverage and manage media tracking reports.
- Content Creation and Management:
- Lead the development of compelling content for various platforms, including blogs, social media, and newsletters.
- Ensure consistent messaging and tone across all content.
- Manage the company's presence on social media, driving engagement and building community.
- Event Coordination:
- Plan and execute events such as product launches, press conferences, and trade shows.
- Work closely with event organizers to maximize brand exposure and ensure seamless execution.
- Analytics and Reporting:
- Monitor and analyze the performance of PR and marketing initiatives.
- Provide regular reports and insights to leadership, highlighting ROI and areas for improvement.
Qualifications and Skills
Required:
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field or equivalent experience.
- 5 years of experience in public relations, marketing, or a similar role.
- Strong understanding of media relations and digital marketing.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple projects and meet deadlines.
Preferred:
- Experience in Consumer Electronics or Lifestyle Brands
- Proficiency in PR tools and platforms.
- Familiarity with social media management tools and analytics software.
Key Competencies:
- Creativity and Innovation
- Strategic Thinking
- Relationship Building
- Problem-Solving and Decision-Making
- Adaptability and Resilience
As part of the application and onboarding process, Skullcandy conducts background checks on prospective employees to ensure a safe and trustworthy work environment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, and other relevant information as permitted by law.
By submitting your application, you authorize Skullcandy to perform such checks and consent to the collection of information necessary to complete the process. All information obtained will be handled confidentially and in accordance with applicable laws and regulations.
If you have any concerns regarding this process or require accommodations, please make Skullcandy aware.