What are the responsibilities and job description for the Director of Operations and Client Relations position at Sky Digital Media?

Candidates must be based in Salt Lake City or Park City, UTAH. Applications from outside these areas will not be considered.

About Us :

At Sky Digital Media, we provide full-funnel digital marketing solutions built from real-time customer data. Our goal is simple : deliver results by connecting brands to their audiences across multiple platforms.

From the first point of contact to conversion and retention. Our approach is built on the idea that collaboration leads to success, and we love educating and empowering our clients as an extension of their marketing team.

Our client’s ROI isn’t just a metric to us; it’s our top priority. To make the most of marketing efforts, we offer a full suite of digital marketing tactics including display advertising, streaming TV (OTT), YouTube, social media marketing, search engine marketing (SEM), organic SEO, email marketing, streaming audio, and more.

Full-Funnel Marketing Solutions

One of the key aspects of our approach is full-funnel marketing. We design campaigns that guide potential customers through the entire buyer’s journey from awareness to consideration to conversion. This holistic approach aims to give our clients the best possible outcome in the most cost-effective way.

Sky Digital Media is a full-funnel agency, handling all aspects of digital marketing under one roof and taking an integrative marketing approach. Many of our new clients have expressed concern about working with multiple vendors in the past that don’t coordinate efforts, and we solve the concern by providing a fully integrated campaign experience.

Digital marketing isn’t one-size-fits-all, which is why we use a cross-channel approach to ensure our clients meet their unique goals while reaching the widest and most relevant audience. Whether it’s combining social media with video advertising or integrating paid search with organic SEO strategies, we know how to get each channel working in harmony.

Role Description

This is a full-time position for Director of Operations and Client Relations at Sky Digital Media. The Director is tasked with overseeing operations, developing and managing client relationships with agency legacy accounts and leading account management and processes. This role is a hybrid / remote position. The candidate must be based in either Park City of Salt Lake City, UT.

Responsibilities :

Client Engagement : Build and sustain robust relationships with key stakeholders (directors, executives, developers, and vendors), ensuring their needs are met promptly to foster satisfaction and loyalty.
Account Management :
Oversee account management including legacy account growth and active participation in strategic account planning.

Team Development and Training :

Lead training initiatives, focusing on enhancing skills in Google Analytics 4 and data analysis for account managers, including an ongoing program for an Account Manager with over a year of experience.

Campaign Management :

Organize and conduct launch calls, detailing campaign objectives, key performance indicators, target audiences, and timelines.

Prepare campaign documentation including launch agendas, media calendars, and requirement specifications.

Collaborate with product teams to ensure campaign briefs and insertion orders are effectively communicated.

Advocate for optimal solutions across media buying and vendor teams to enhance campaign performance.

Performance Optimization :

Continuously measure and refine digital and cross-channel tactics to maximize ROI and minimize costs.

Analyze client data to develop compelling narratives and actionable insights, driving advertiser success.

Lead monthly performance review calls, providing insights on data trends, results, and strategic adjustments.

Identify and leverage opportunities within digital strategies to elevate campaign outcomes.

Campaign Strategy and Optimization : Develop and implement strategies to enhance campaign effectiveness and achieve strategic objectives.

Operations and Contractor / Vendor Management : Manage day-to-day operations and maintain productive relationships with contractors and vendors to ensure service excellence.

Reporting and Analytics : Oversee the creation and analysis of detailed reports on performance metrics to guide business decisions and report to stakeholders.

Process Streamlining and Efficiency : Implement processes to enhance organizational efficiency and streamline operations for optimal performance.

Sales Management :

Expertise in Digital Marketing :

Demonstrate a thorough understanding of digital products and platforms.

GA4 certification required.

Engage in strategic meetings and networking events to uncover sales opportunities.

Communication Skills :

Professional Interaction : Maintain professionalism across all communications with leads, clients, and stakeholders.

Collaborative Teamwork : Work closely with the founder and sales team on lead generation initiatives.

Product Mastery : Develop and maintain a deep knowledge of product offerings to effectively communicate benefits to clients.

Requirements :

Location : Based in Park City, Utah, or Salt Lake City, Utah.

Education and Experience :

Bachelor’s degree in marketing, Communications, or related field.

At least 5 years of proven digital marketing experience

Skills and Qualifications :

Strong verbal and written communication abilities.

Self-motivated with a proactive, hands-on approach.

Capacity to perform well under pressure and independently in a dynamic environment.

Excellent organizational and time management skills.

Attention to detail.

Proficiency in Excel, PowerPoint, and Google Analytics.

SEO knowledge and Google Ads Certification are required

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