What are the responsibilities and job description for the Digital Content Strategist position at Sky River Casino?
Job Description
The Sky River Casino is seeking a highly skilled Digital Content Specialist to oversee digital content creation, deployment, and tracking for online and offline communications.
Key Responsibilities:
- Oversee the development, coordination, and execution of digital marketing campaigns that deliver against revenue goals by providing content messaging, managing/scheduling deployment schedules, and communicating with key stakeholders.
- Implement digital marketing strategies and coordinate social media campaigns that include creative asset and ad tactic selection, messaging and offer strategy targets, and refine to optimize results & track performance relative to campaign goals.
- Monitor online advertising technology trends, suggest new potential partners, and recommend pilot programs for testing.
- Recommend uses of technologies, platforms, and programs that promote audience growth and engagement on various platforms including Facebook, Twitter, Instagram, Trip Advisor, Yelp, Expedia, etc.
- Implement strategic plans and approaches to drive consumer engagement and cultivate loyal advocates for the property across all relevant online and social media platforms.
- Monitor messaging effectiveness and leverage social media channel response to identify new opportunities to improve message performance.
- Partner with management teams to align social media messages with the overall corporate marketing calendar and brand.
- Develop weekly social media and mobile marketing posts, messages, and content that align with and support the Company's initiatives.
- Develop multimedia assets for social media, web, and digital signage on property.
- Attend off-site events and provide photography coverage for on-site and off-site events.
- Provide weekly and monthly statistical reporting of internet activity for both overall website activity and social sites.
- Manage external partnerships and systems used to support internal and external digital strategies.
- Manage special projects as assigned by supervisor.
