Director of Public Relations

The Director of Public Relations is responsible for developing and executing strategic public relations initiatives to enhance the company's reputation and visibility. This role involves managing media relations, community engagement, and internal communications to ensure consistent and effective messaging.

• Develops and implements comprehensive public relations strategies to promote the Company's brand, products, services, and initiatives.
• Oversees media relations, including building and maintaining relationships with key media outlets and journalists.
• Partners with Property Marketing team and other internal operations departments to both shape and tell the stories of Sky River.
• Organizes public appearances, press conferences, and other events to promote the organization.
• Plans and executes community engagement activities to foster positive relationships with local communities.
• Collaborates with internal stakeholders to ensure alignment of PR strategies with business objectives.
• Prepares and distributes press releases, media kits, and other PR materials.
• Monitors and analyzes media coverage and PR campaign effectiveness, providing regular reports to executive leadership.
• Represents the company at public events, conferences, and community functions.
• Mentors and develops internal communications staff, providing guidance and support for their professional growth.
• Stays updated on industry trends and best practices to continuously improve PR strategies.
• Coordinates crisis communication strategies and manages the Company's response to public relations issues.

• 8 years of relevant public relations experience, with 4 years in a leadership capacity.
• Prior experience in the hospitality, gaming, or entertainment industry preferred.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to manage and prioritize multiple priorities while maintaining a high level of energy and output.
• Proficient with Microsoft Office Suite or related software.
• Proficient with media monitoring and reporting software.

Is this position responsible for selling, serving or distributing alcoholic beverages or do they have comp authority? No

Gaming License Required? Yes, process facilitated by the Company

Other Certifications? No