Global Head of Marketing

In the ever-changing world of pilot training, standing still is not an option. Underpinning our pioneering spirit is an innate desire to continuously evolve. Our innovative approach challenges the norms of standard training, and as a result we deliver excellence to trainees and customer airlines alike.Be part of Skyborne, the world’s leading airline academy. Lead change, bring your ideas, ingenuity, and determination and make a real difference, in return you will enjoy the most competitive salary package and benefits, career security and flexibility, set in beautiful and thriving parts of the world, in state-of-the-art facilities.We’re not just an airline academy; we’re a movement, and we want you to be part of it.Job Description The Group Head of Marketing is responsible for developing and executing engaging, brand-driven marketing strategies across the USA and UK to support Skyborne's global revenue streams. This includes driving student and employee recruitment initiatives, customer engagement, and brand representation across all media channels.The role requires expertise in digital marketing, including SEO, PPC, programmatic advertising, and website optimization, as well as the ability to manage Skyborne’s PR, brand design, and external marketing agency relationships. The objective is to ensure all marketing efforts align with Skyborne’s Business Plan and contribute to achieving the organization’s revenue and recruitment goals.Key Relationships Chief Executive OfficerCommercial Director US & UKHead of Training UK & USCustomer Support UK & USRecruitment Manager UK & USExternal Agencies - Webology, 8020 Communications, INARIAKey Responsibilities and Accountabilities Develop and execute marketing strategies to achieve sales and revenue targets aligned with Skyborne’s Business Plan.Lead the planning, reporting, and review of strategic marketing activities.Lead on developing marcomms’ activities for all channels including digital to meet organizational aims with cohesiveness and creativity.Oversight and management of Skyborne’s website to ensure all performance metrics are optimized, including SEO, PPC, programmatic advertising, remarketing, metadata, and sponsored links.Social media management, including content and innovation, managing Social Media calendars to coordinate with internal and external industry events and milestones.Lead marketing efforts to support student and employee recruitment, including employer branding and candidate attraction campaigns.Stay abreast of progress and direction in the aviation training, airline, and education sectors to ensure Skyborne capitalizes and leads on development.Contribute to the Senior Management Team, owning strategic marketing initiatives and delivering on identified projects.Regularly review the performance and cost-effectiveness of external digital and marketing service providers ensuring quality and value for money.Manage key relations with external media outlets, journalists, and broadcast organizations in the UK, USA, and rest of the world as required.Manage and deliver the relevant budgets and KPIs as set by the Directors.Help arrange and attend appropriate meetings and events as directed.Qualifications Proven expertise in digital marketing, including SEO, PPC, programmatic advertising, and website optimization.Strong understanding of emerging marketing trends, technologies (especially Salesforce and Marketo), and integration strategies.Strong track record of developing and executing successful marketing strategies that drive sales and revenue growth.Data-driven mindset with the ability to analyze performance metrics, produce ROI, and make informed decisions.Familiarity with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, Hootsuite, etc.Early adopter of AI and efficiency tools across marketing platforms to capitalize on trends and speed-to-market opportunities.Outstanding communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.Strategic thinker with the ability to create and mobilize a cohesive global marketing strategy.Proven track record for driving sales and revenue figures.Ability to concentrate and work in a fast-paced environment.Creative, innovative, and adaptable, with a team-oriented mindset.Additional Information Full-time positionStarting Minimum Salary : 85,000 annually (DOE)Health Insurance (medical, dental, and vision)401k InvestmentHolidays - 9 daysThis is an opportunity not to be missed. If you want to take your career to heights you never thought possible, then we want to meet you.#J-18808-Ljbffr