What are the responsibilities and job description for the Director of Sales Marketing position at SkyBridge Luxury & Associates?
We have partnered with a prestigious luxury beach resort on the scenic coast of North Carolina to identify a dynamic and strategic Director of Sales & Marketing. This executive leader will be responsible for developing and executing comprehensive sales and marketing strategies to drive revenue across all segments—transient leisure, group, corporate, and social—while elevating brand presence in a competitive luxury market.
Key Responsibilities:
- Lead all sales and marketing initiatives, including business development, brand strategy, digital marketing, PR, and revenue generation.
- Drive growth across transient, group, and leisure segments while maintaining alignment with the resort’s brand positioning and guest experience standards.
- Build, lead, and mentor a high-performing team of sales, catering, and marketing professionals.
- Cultivate and maintain key relationships with luxury travel advisors, event planners, and strategic partners.
- Oversee marketing communications and digital strategy to enhance brand awareness and drive direct bookings.
- Collaborate with operations, revenue, and F&B leaders to support resort-wide performance goals.
- Develop and manage annual budgets, forecasts, and key performance metrics.
Qualifications:
- Minimum of 8–10 years of progressive sales and marketing leadership experience within the luxury resort or hotel sector.
- Proven success in driving topline revenue growth across diverse market segments.
- Strong leadership, communication, and organizational skills.
- Knowledge of digital marketing trends and CRM systems.
- Deep understanding of the luxury guest mindset and service expectations.
- Bachelor's degree in Business, Marketing, or Hospitality Management; advanced degree preferred.
This is a high-profile role ideal for a visionary sales leader looking to make a long-term impact at a destination resort with significant brand potential.
