What are the responsibilities and job description for the SLAM is hiring: Director, Audience Development in New York position at SLAM?
Director, Audience Development
Front Office Sports is seeking a dynamic Director, Audience Development to develop a holistic approach to our audience development process – finding, growing and sustaining our audience across the entire Front Office Sports portfolio.
This will involve setting measurable targets to drive scale at the top of the funnel and then nurturing those users through audience engagement best practices. You'll partner with key stakeholders across edit, product, events, marketing, social and data to develop and execute an audience-first growth strategy to raise awareness and action for our brand. You’ll develop new and innovative ways to help realize our goals and diversify our revenue streams.
This is a high-energy role that requires a data-driven, innovative, and collaborative leader with a deep understanding of digital media trends, audience behavior, and the tools and tactics needed to drive engagement and conversions across multiple platforms and touchpoints.
This role will lead cross-departmental collaboration to align audience goals with business objectives and identify innovative opportunities to reach and monetize target audiences.
Application Deadline
January 31, 2025
Department
Audience Development
Employment Type
Full Time
Location
New York, New York
Workplace type
Onsite
Compensation
100,000 - $150,000 / year
Key Responsibilities
- Develop and execute a comprehensive audience development strategy that aligns with the company’s goals on key platforms including social channels, website, and email.
- Establish, monitor and optimize measurable audience channel goals.
- Create cross-promotional funnel strategies on our O&O and paid channels.
- Collaborate with the editorial team to help shape an enterprise-focused content strategy using first- and third-party data.
- Build a defensible organic audience strategy through current and future search engines.
- Analyze audience data and trends to inform content strategies and growth initiatives.
- Establish KPIs and measure success across all audience development efforts, reporting regularly on performance.
- Drive organic and paid growth strategies for social, search (SEO / SEM), newsletters, email marketing, video, and events.
- Collaborate with editorial, events, marketing, and creative teams to develop compelling content that attracts and retains audiences.
- Ensure content is distributed effectively across platforms, leveraging best practices for format and timing.
- Develop and execute audience loyalty programs and subscription initiatives.
- Partner with revenue teams to align audience growth strategies with advertising.
- Contribute to innovative revenue-generation strategies by identifying audience segments with high engagement and monetization potential.
Skills, Knowledge and Expertise
Benefits
About Front Office Sports
Front Office Sports (FOS) is the leading multi-platform media and news organization covering the business of sports.
Front Office Sports is the category leader in scale and engagement, with an audience that delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month.
Front Office Sports is backed by RedBird IMI, a joint venture between RedBird Capital Partners, a New York-based private equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi.
In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies. In 2022 and 2024, Front Office Sports was named 'Hottest in Sports' on AdWeek’s Media Hot List. In 2023, Front Office Sports was named to the Inc. 5000 list of the fastest-growing private companies in America.
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Salary : $100,000 - $150,000
