What are the responsibilities and job description for the Performance Creative Associate (TikTok Ads) position at Sleeper?
About Us :
Sleeper is a rapidly expanding platform for fantasy sports and games, revolutionizing the way sports fans connect and engage. Though once only an NFL fantasy football company, we have continued to expand our offerings over 10 years of operation with NBA, LCS, and soccer. In Sleeper Picks, our real-money Daily Fantasy Sports (DFS) game, users predict player performance against projections provided by third-party vendors. We are at the forefront of innovation in the sports gaming industry, backed by some of Silicon Valley's top investors.
Job Description :
As a Performance Creative Associate for Sleeper, you will be responsible for crafting eye-catching, edgy, and entertaining video content that promotes our app and engages our target audience. You’ll leverage the latest trends, memes, and challenges on TikTok to create campaigns that captivate sports fans and elevate the Sleeper brand.
Key Responsibilities :
- Content Creation : Develop and produce original TikTok videos that highlight the unique features of the Sleeper app, including fantasy sports, real-time updates, and community interactions.
- Trend Analysis : Stay ahead of TikTok trends and identify opportunities to create timely content that aligns with popular challenges, sounds, and hashtags.
- Campaign Development : Collaborate with the marketing team to conceptualize and execute edgy marketing campaigns that drive user engagement and app downloads.
- Audience Engagement : Actively engage with followers, responding to comments and messages, and fostering a sense of community around the Sleeper brand.
- Performance Tracking : Monitor and analyze the performance of your content, providing insights and recommendations for improvement based on engagement metrics.
- Collaboration : Work closely with influencers, athletes, and content creators to amplify campaigns and broaden reach.
Qualifications :
What We Offer :
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