What are the responsibilities and job description for the Email Marketing and Content Writer position at SleepScore Labs?

Job Description

Position : Email Marketing & Content Writer

Reports To : Head of Product

Location : Carlsbad, California (3-4 days in office)

Status : Part-time, non-exempt (with potential for full-time)

Length : 3-6 months (with potential for permanent)

Hourly Rate Range : $20 - $25 / Hour

About Us

At SleepScore Labs, we are committed to improving sleep health through science-driven innovation. Our team works at the intersection of research, technology, and marketing to deliver impactful sleep solutions. We’re seeking a creative and results-driven Email Marketing & Content Creation Specialist to lead email campaigns, content marketing efforts, and recruitment initiatives for sleep research studies.

This position will work closely with Product Development, Marketing, and Research teams to drive user and participant engagement, as well as optimize communication strategies.

You’ll Get To :

1. Email Marketing & CRM Management

Develop, execute, and monitor email marketing campaigns to engage app users and recruit / retain research participants.
Manage CRM systems (e.g., HubSpot, Mailchimp, Klaviyo, or similar) to track participant engagement and outreach activities.
Create, schedule, and send weekly / monthly newsletters to drive retention and engagement.
Implement targeted email campaigns using platforms like SendGrid, ensuring content is optimized for open rates and conversions.
Conduct A / B testing on subject lines, email formats, and CTAs to improve campaign effectiveness.
Monitor and analyze key email performance metrics (open rates, click-through rates, and conversions).

2. Content Creation & Blog Management

Collaborate with Product and Research teams to create content that showcases research findings and product insights.

Write compelling copy for emails, newsletters, blog posts, and social media content.

Manage content publishing on WordPress, optimizing SEO and user engagement.

Conduct keyword research and monitor blog performance to improve visibility and reader retention.

3. Participant Recruitment & Retention

Develop and execute marketing strategies to recruit and retain eligible participants for sleep research studies.

Engage with potential participants through email, phone, and social media, addressing inquiries and increasing conversions.

Create and manage targeted social media ads (Facebook, Instagram, Google Ads) to boost recruitment efforts.

Maintain and organize participant databases in Excel and track key recruitment metrics.

Collaborate with research coordinators to streamline participant onboarding and engagement.

Analyze recruitment performance and optimize campaigns based on data insights and A / B testing results.

4. Marketing Calendar & Cross-Channel Collaboration

Maintain a detailed marketing calendar that tracks email campaigns, blog posts, and recruitment initiatives.

Coordinate with various teams to ensure consistent messaging across email, blog, and social media channels.

What You’ll Bring :

Bachelor’s degree in Marketing, Communications, Psychology, Public Health, or a related field (preferred).

Proven experience in email marketing, participant and / or user recruitment, and digital outreach (preferably in a research or health-related setting).

Proficiency in CRM tools (e.g., HubSpot, Mailchimp, Klaviyo, or Salesforce).

Strong knowledge of email marketing platforms (e.g., SendGrid, Mailchimp) and best practices.

Ability to design and optimize social media ads for recruitment purposes.

Familiarity with Excel for tracking and managing databases.

Experience managing content on WordPress and knowledge of SEO principles.

Analytical mindset with the ability to interpret performance data and adjust campaigns accordingly.

Strong organizational and communication skills with attention to detail.

We’re Even More Excited if You Have :

Experience working in research participant recruitment or similar outreach settings.

Knowledge of basic graphic design or content layout tools for marketing materials.

Familiarity with app-based push notifications or messaging platforms.

Interested? Click Here to Apply Online

If you have a creative mindset, a passion for marketing, and a proven track record of creating successful email campaigns, we’d love to hear from you. Please submit your resume, portfolio (if applicable), and examples of previous email or content marketing work .

Thrive at SleepScore Because You Are Joining :

A technology-based company with a strong mission and vision for the future.

We understand that bringing new ideas and innovative technology is mission critical. At SleepScore, we encourage our team to learn something new and expand their creativity that will accelerate their careers.

A culture that is kind, open and accepting. It’s a place where people can embrace what makes them unique and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.

We offer competitive rewards and compensation and health and wellness benefits programs that are comprehensive and meet the needs of our team.

SleepScore recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates are required to be work in the office at least 3 days a week.

About SleepScore Labs :

SleepScore Labs is the sleep improvement company, which spun out of ResMed, the global leader in clinical sleep solutions. SleepScore Labs developed the most advanced sleep technology platform and leverages actionable and personalized sleep insights derived from 100M hours of sleep data to empower billions of people to achieve their best sleep, benefiting their physical, mental, and emotional well-being. We partner with world-leading companies on our journey – companies such as ResMed, Mattress Firm, IFF and L’Oreal. Our goal is to build an unassailable strategic advantage that solidifies our position as the most trusted and preferred sleep improvement resource for leading companies and consumers. Learn more at www.sleepscore.com.

SleepScore Labs is proud to be an equal opportunity employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status, or any other basis protected by law.

Salary : $20 - $25

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