What are the responsibilities and job description for the Senior Digital Marketing Strategist position at Sleepyhead?
About Us :
Sleepyhead is an innovative and fast-growing brand dedicated to transforming the sleep experience through premium mattress toppers. Headquartered in Old Town Scottsdale, our mission is to provide customers with unparalleled comfort and support, ensuring a better night's sleep. As we continue to expand, we're seeking a strategic and results-driven Senior Digital Marketing Strategist to lead and refine our digital marketing efforts.
Job Description :
We are looking for a seasoned Senior Digital Marketing Strategist to oversee and optimize our multi-platform digital marketing campaigns. In this leadership role, you will shape and execute a comprehensive strategy to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will combine strategic vision with hands-on expertise, excelling in campaign management, performance analysis, and innovative content development.
Key Responsibilities :
- Develop and implement a high-level digital marketing strategy, focusing on platforms like Pinterest, TikTok, Snapchat, and META.
- Oversee the planning, execution, and scaling of paid ad campaigns, ensuring alignment with overall business objectives.
- Collaborate with creative teams to produce compelling ad copy, visuals, and video content tailored to each platform.
- Manage and optimize budgets across campaigns to maximize ROI and achieve revenue and ROAS targets.
- Analyze campaign performance metrics (e.g., CPC, ROAS, CTR) and present actionable insights in regular reports to leadership.
- Lead A / B testing initiatives to refine ad strategies and identify high-performing approaches.
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Mentor and guide junior marketing team members, fostering professional growth and collaboration.
Ideal Candidate :
What We Offer :
This is a unique opportunity for an experienced digital marketing strategist to make a significant impact on Sleepyhead’s growth trajectory. If you're passionate about driving results through innovative marketing strategies, we'd love to hear from you!
