What are the responsibilities and job description for the Slick Rock Tanning & Spa is hiring: Marketing Manager in Post Falls position at Slick Rock Tanning & Spa?
POSITION SUMMARY
Slick Rock Tanning & Spa is seeking an experienced Marketing Manager to drive brand growth and market presence by developing and executing innovative marketing strategies that enhance customer engagement, attract new clients, and boost membership sales. The Marketing Manager will lead omnipresent marketing campaigns across paid media, client engagement initiatives, events, and in-store promotions, ensuring consistent messaging and high-impact results across all channels and locations. The goal is to elevate the brand’s visibility, attract and convert new clients, increase membership enrollments, and foster customer loyalty through strategic planning, creative execution, and data-driven decision-making.
ABOUT SLICK ROCK TANNING & SPA
We are Slick Rock Tanning & Spa, providing state-of-the-art sun, spray & spa services and growing by the day. We are dedicated to helping our clients radiate confidence through affordable, state-of-the-art wellness services. Our mission extends to supporting our team members in achieving their personal, professional, and financial goals. Our core values – transparent, inspirational, aligned, accountable, results-orientated, and disciplined – are the backbone of our business and guide our hiring process.
PERFORMANCE OBJECTIVES
- Utilize an omnichannel approach to drive new client acquisition, membership upgrades, and revenue growth from existing clients across multiple store locations.
- Drive a measurable increase in new client acquisitions, with specific targets set for new leads, client sign-ups and new memberships through various digital marketing channels.
- Analyze client data and feedback to create personalized marketing initiatives that resonate with current customers.
- Plan and execute local events, promotions, and partnerships to increase brand visibility and attract foot traffic to the salons.
- Engage with the community and leverage local advertising channels to drive interest and brand loyalty.
- Develop and execute automated nurture campaigns to guide leads through the sales funnel and drive conversions.
- Use CRM and marketing automation tools to track lead interactions, segment audiences, and optimize campaign performance.
- Achieve a specific return on investment (ROI) for paid media campaigns, ensuring that advertising spend is optimized for maximum impact and cost-efficiency.
- Track and assess the effectiveness of marketing strategies through key performance indicators (KPIs) and reporting tools.
- Provide regular, detailed reports on campaign performance, client acquisition, and membership sales, with actionable insights and recommendations for continuous improvement.
KEY COMPETENCIES
QUALIFICATIONS & EDUCATION
PHYSICAL REQUIREMENTS
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Slick Rock recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to admin@slickrocktanningspa.com . Already a Slick Rock Tanning & Spa candidate? Please connect directly with your recruiter to discuss this opportunity.
Job Type : Full-time
Pay : $55,000-$65,000 per year
Benefits :
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Salary : $55,000 - $65,000
