What are the responsibilities and job description for the Social Media Manager position at Sloan's Formals & Boutique?
Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a deep understanding of social media trends, content creation, and advertising strategies to effectively promote our products and services.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
- Create compelling content tailored for different social media channels, including graphics, videos, and written posts.
- Manage daily social media activities, including posting updates, responding to comments, and engaging with followers.
- Utilize tools such as Hootsuite for scheduling posts and monitoring social media performance.
- Conduct research on industry trends and competitor activities to inform content strategy.
- Collaborate with the marketing team to align social media efforts with broader marketing campaigns.
- Analyze performance metrics to assess the effectiveness of social media initiatives and adjust strategies accordingly.
- Stay up-to-date with the latest trends in social media marketing and e-commerce.
Skills
- Proficiency in content creation and graphic design, with experience using Adobe Creative Suite, particularly Adobe Illustrator.
- Strong understanding of e-commerce platforms and how to leverage social media for online sales.
- Knowledge of advertising techniques specific to social media channels.
- Excellent research skills to identify trends and insights that can inform content strategy.
- Ability to stigmatise negative feedback constructively while maintaining a positive brand image.
- Familiarity with various social media marketing tools and analytics platforms.
- Strong communication skills, both written and verbal, with an eye for detail.
Join us in shaping our online presence and driving engagement through innovative social media strategies!
Job Type: Part-time
Pay: $20.00 - $25.00 per hour
Expected hours: No less than 15 per week
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- No weekends
Ability to Commute:
- Bossier City, LA 71111 (Required)
Work Location: In person
Salary : $20 - $25