What are the responsibilities and job description for the Marketing Manager - **EV Charging Sales, Service & Installation Co position at Smart Charge America?
Job Description
Job Description
At Smart Charge America, marketing is about understanding people and building awareness of how our products and services can satisfy their needs......simply put...... CARE .
We’re looking for an experienced and versatile marketing manager who’s eager to help us grow our business across the US. The ideal candidate MUST BE HUNGRY, HUMBLE & SMART and have experience in developing and executing marketing campaigns. They should be equally proficient with day-to-day marketing activities and long-term strategizing. Here's what we need done in priority & frequency :
Priority - MARKETING - Frequency
1 Influencer Marketing - Youtube / Podcast 1 / week
2 Social Media - PUSH Installs / Products Daily
3 PodCast w / CEO YouTUBE Videos 1 / week
4 Promotional Flyer - Digital Graphics Design As needed
5 EV Forum in-depth (Gorilla Tactics) 1 / week
6 Training Webinars - Contractor Network 1 / Quarter
7 Network Marketing EVents - Dealership ATAs 1 / week
8 Digital Marketing (Web & SEO) 1 / Quarter
9 Email Marketing (Content & Specials) 1 / week
10 Newsletter 1 / month
11 Blogs & Vlogs As needed
12 EV Charging Round-ups (Speakers & Content) 1 / Quarter
13. Tradeshows / Expositions / Pop -ups 1 / Quarter
14 Direct Marketing (Ave. & Print) - Signs 1 / month
Objectives of this role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
Required skills and qualifications
Preferred skills and qualifications
Company Description
Smart Charge America is a rapidly growing, privately held installation and service company. America's #1 choice for the sale, installation and service of today’s most advanced electric car charging stations. Smart Charge America is the premiere “White Glove”, All-in-One, Electric Car Charger installation company.
Company Description
Smart Charge America is a rapidly growing, privately held installation and service company. America's #1 choice for the sale, installation and service of today’s most advanced electric car charging stations. Smart Charge America is the premiere “White Glove”, All-in-One, Electric Car Charger installation company.
