What are the responsibilities and job description for the Senior Manager, Programmatic & Native Advertising position at SmartAsset?
Senior Manager, Programmatic & Native Advertising
at SmartAsset
Remote, Contiguous United States
About SmartAsset:
SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.
*Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.
About the Job:
- SmartAsset is looking for a highly analytical and revenue-driven Senior Manager to lead and scale profitable direct-response ad campaigns across Programmatic and Native platforms, including but not limited to DV360, Yahoo DSP, The Trade Desk, and Dianomi.
- This role requires an expert performance marketer with at least 5 years of hands-on experience managing large-scale campaigns in programmatic display and native advertising. You will own ROI-positive outcomes, oversee multi-million-dollar budgets, and work across internal teams in data science and engineering, as well as collaborate with ad platform reps to maximize efficiency, profitability, and lead quality.
- We are seeking someone obsessed with performance optimization, who thrives in data-driven environments and has a deep understanding of consumer psychology to craft winning strategies that drive revenue growth.
Responsibilities:
- Own programmatic and native campaigns—from strategy and execution to continuous optimization and profitability management.
- Manage and scale media buys across Yahoo DSP, The Trade Desk, Dianomi, and other platforms, ensuring efficient spend allocation and ROI-driven decision-making.
- Drive experimentation across bidding strategies, audience segmentation, creative variations, and landing page optimizations to unlock new revenue opportunities.
- Leverage large data sets to conduct deep-dive performance analyses and extract actionable insights to improve CVR, CPA, ROI, and lead quality.
- Establish and refine forecasting models to predict spend, performance, and revenue impact.
- Work cross-functionally with data science, engineering, and marketing teams to ensure proper tracking, attribution, and reporting.
- Optimize deal structures, including PMP and Programmatic Guaranteed buys, to secure premium placements and inventory.
- Stay ahead of industry trends and emerging ad tech solutions to drive innovation in programmatic and native advertising.
- Own high-impact campaigns with significant revenue-driving potential.
- Collaborate with a talented team of marketers, engineers, and data scientists.
- Professional development support and growth opportunities.
Skills/Experience you have:
- 5 years of hands-on buying experience in programmatic and native advertising (Yahoo DSP, The Trade Desk, Google’s DV360, Dianomi, Outbrain, or similar).
- Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results.
- Deep expertise in performance marketing metrics (CPA, CVR, ROAS, LTV) and how to optimize against them.
- Strong analytical skills with proficiency in Excel, SQL, Tableau, Looker, or similar analytics tools.
- Technical fluency in ad tech, tracking mechanisms, and bidding strategies.
- Passion for consumer psychology and the ability to craft compelling campaigns that drive engagement.
- Ability to thrive in fast-paced, data-driven environments, managing multiple priorities and stakeholders.
- Experience managing budgets and hitting financial targets, revising forecasts where necessary, and updating leadership.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)
Available Benefits and Perks:
- All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US.
- Medical, Dental, Vision - multiple packages available based on your individualized needs
- Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
- Supplemental Short-term and Long-term Disability
- FSA: Medical and Dependant Care
- 401K
- Equity packages for each role
- Time Off: Vacation, Sick and Parental Leave
- EAP (Employee Assistance Program)
- Financial Literacy Mentoring Program
- Pet Insurance
- Home Office Stipend
SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.
California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $113,500 - $185k Base RSUs benefits.
Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States
