What are the responsibilities and job description for the B2B Social Media Brand Manager position at SmartFinancial?
Join SmartFinancial: Empowering Insurance Agents with Cutting-Edge Technology
Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech companies.
We are a leading insurance marketplace, connecting millions of shoppers to our network of insurance partners.
The compensation for this position is $80,000-$125,000 annually.
What You'll Do
- Develop and Execute Marketing Strategy:
- Lead the development and implementation of comprehensive marketing strategies to attract and retain Insurance Agency/Carrier clients.
- Define target audiences, positioning, messaging, and channel selection.
- Content Creation and Distribution:
- Create compelling content tailored to B2B audiences, including whitepapers, case studies, blog posts, webinars, client success stories, and more.
- Distribute content through appropriate channels to drive engagement, with a focus on LinkedIn and Facebook.
- Collaboration with Sales Teams:
- Work closely with the sales and account management teams to align marketing efforts with sales objectives.
- Provide sales enablement materials and support to drive revenue growth.
- Brand Management:
- Ensure consistent messaging and branding across all marketing channels and materials.
- Uphold brand standards and guidelines in all communications.
- Performance Measurement and Reporting:
- Track key performance metrics and analyze the effectiveness of marketing campaigns.
- Prepare regular reports to communicate results and insights to stakeholders.
What We're Looking For
- Proven experience in video production, including basic editing and producing podcasts or similar media projects.
- Strong storytelling skills, with an ability to weave complex ideas into engaging narratives.
- Excellent organizational and project management skills, capable of meeting tight deadlines and managing multiple tasks simultaneously.
- Proficient with modern production & distribution software and social media platforms, with an emphasis on YouTube and LinkedIn.
- Proven experience in B2B marketing.
- Strong understanding of marketing principles, tactics, and best practices.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Team player with the ability to collaborate effectively across departments.
What We Offer
- Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents.
- Retirement Plans: 401(k) retirement plan with company matching contributions.
- Paid Time Off: Generous PTO, holidays, and extensive paid product training.
- Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development.
- Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.
Why You'll Love It Here
We’d especially like to highlight our World Class Culture, which our employees say is the best thing about working at SmartFinancial. We have great SLACK channels for work and play, which keep you connected with your fellow employees throughout the day. Not to mention our top notch company events (like our Summer Beach Party with open bar, chili cook-off, annual holiday yacht party, fun office potlucks and more) that will keep you asking when the next event is.
We also have Penny, our company mascot. Like swag themed after a pink pig wearing glasses? Just. You. Wait.
Join SmartFinancial and become a key player in driving growth for insurance agencies. Apply now, and let’s achieve success together!
SmartFinancial is an equal opportunity employer, and we celebrate diversity and are committed to creating an inclusive environment for all employees. To learn more about our results-focused culture and employee-focused perks, read more on our careers page.
Salary : $80,000 - $125,000
