Digital Tag Manager

1. Experience in ad operations, digital marketing, or web analytics
2. Hands-on experience implementing tracking pixels (e.g., Facebook Pixel, Floodlight)
3. Strong understanding of HTML, JavaScript, and web technologies related to ad tech
4. Experience with Tealium Tag Manager or similar tools

• Collaborate with the marketing team to gather and document requirements for ad tech pixel implementations (e.g., Facebook Pixel, Floodlight).
• Support large-scale tag deployments (250 350 tags) across pages on aa.com.
• Translate business needs into clear technical specifications and implement/update tags.
• Troubleshoot pixel firing issues due to application changes.
• Work closely with product and dev teams to validate ad tech placements.
• Ensure compliance with privacy regulations (GDPR, CCPA) by working with legal and privacy teams.
• Monitor ongoing compliance and maintain industry standards.
• Lead technical initiatives such as the LiveRamp Authenticated Traffic Solution (ATS) and coordinate with vendors.
• Support Enhanced Conversions and CAPI projects, assessing feasibility and alignment with privacy laws.
• Innovate and optimize digital advertising technology solutions.
• Define success metrics and work with data teams to analyze campaign performance.
• Maintain detailed documentation of pixels and measurement strategies.
• Develop and enforce best practices for data quality, analytics configuration, and tracking.
• Coordinate with stakeholders to develop reporting and ensure accurate data collection

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