What are the responsibilities and job description for the Demand Generation Manager position at smartrent?
Who We Are
Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is the leading provider of smart home and property operations solutions for the rental housing industry.
We’re doing big things in the proptech world! SmartRent has been recognized as a winner of HousingWire’s Tech100 Real Estate awards in 2021, 2022, and 2023 for the most innovative tech company serving the mortgage and real estate industries; named on Deloitte’s 2023 Technology Fast 500™ list of fastest-growing companies —and we’re just getting started.
Job Description
As a Demand Generation Manager, you’ll play a critical role in developing and executing full-funnel marketing programs that drive qualified leads, accelerate pipeline, and support SmartRent’s growth objectives. You'll collaborate cross-functionally with marketing, sales, and creative teams to deliver impactful campaigns that educate, engage, and convert our target audiences. This role is ideal for a digital-savvy, data-driven marketer who thrives in a fast-paced environment and loves turning ideas into measurable results.
Responsibilities
- Plan and execute integrated, multi-channel demand generation campaigns (direct, paid, email, webinar, account-based marketing, etc.) across the buyer’s journey.
- Partner with sales to align on ideal customer profiles (ICPs), key personas, and lead follow-up strategies to ensure campaigns drive measurable pipeline.
- Leverage marketing automation tools and CRM systems to build, launch, and optimize lead nurturing workflows.
- Monitor and analyze performance metrics (MQLs, SQLs, SQOs, Pipeline ARR, etc.) to identify insights and continuously improve campaign effectiveness.
- Collaborate with internal teams (creative, product marketing, content, communications) and external partners to deliver high-quality campaign assets.
- Stay on top of digital marketing trends, tools, and best practices, bringing fresh ideas to continuously elevate our programs.
- Test, iterate, and scale what works—bringing curiosity and creativity to every campaign.
- Perform other duties as required.
Required Qualifications
- 3–5 years of experience in B2B demand generation, ideally in SaaS or tech.
- Proven track record of executing campaigns that contribute to pipeline growth and revenue. Experience executing campaigns across email, webinar, and account-based marketing (ABM) is ideal.
- Familiarity with key platforms such as HubSpot, Salesforce, Google Ads, and LinkedIn Ads.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Exceptional project management skills—able to prioritize, pivot, and execute with attention to detail.
- Strong communicator with the ability to collaborate effectively across teams and present results clearly.
- A passion for innovation, experimentation, and finding new ways to engage prospects and customers.
#LI-Hybrid
We Put Our Employees First
We offer a comprehensive and competitive benefits package designed to support your well-being and future. For our US employees, this includes medical, dental, vision, and life insurance with low deductibles and 75–100% employer contributions. We also provide flexible and generous PTO (because we know how important work-life balance is), a competitive 401(k) with employer contributions, paid parental leave, discounted insurance plans for pets and legal services and an employee stock purchase plan to help you invest in your future.
You’ll fit right in if you:
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Do the hard work and go out of your way to deliver excellence
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Own outcomes and learn from your mistakes
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Are a collaborative and supportive team player—win or lose, you lift others up
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Value authenticity, diverse perspectives, and inclusion in the workplace
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Have a passion for smart tech and the real estate industry
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