What are the responsibilities and job description for the VP of Product Development position at Smashburger?
Leaning in is what the
Smash in Smashburger is all about!
Our mission is to make
a better burger, every time! To do that,
you cannot just sit back. We believe the
more you lean in in life, the more you get out!
We are looking for people who
will put their back and their heart into it everything they do! Who live and breathe the Smashburger Values :
1. Stay Hungry (Speed with Excellence)
2. Make Room (Humility to Listen and Learn)
3. Have Each Other’s Backs (Spirit of Family
Fun)
4. Take Pride (Guest Focus)
5. Walk the Walk (Integrity)
Position Overview :
The Vice President of
Product Development is responsible for managing the overall health of
Smashburger’s product line and leading all aspects of product research,
strategy, and development.
You will direct the
culinary team, leveraging consumer insights, market analysis, and food science
to guide product development. This role focuses on keeping the brand ahead of
customer expectations and competition, with a key focus on product strategy,
commercialization, and collaboration with cross-functional teams, including
supply chain and brand teams.
Key Responsibilities :
Product Strategy &
Innovation :
- Lead the creation and execution of a comprehensive
product strategy to drive profitability, differentiation, and relevance in
the marketplace.
research to guide the culinary team on new product directions and ensure
the menu aligns with both consumer demand and brand identity.
that keep Smashburger ahead of competitors and ensure long-term product
success.
Research, Analytics
Consumer Insights :
research efforts to understand market trends, consumer preferences, and
emerging food science to inform product development decisions.
monitor product performance, sales trends, and customer feedback to refine and
optimize the product portfolio.
with brand team to ensure customer experience insights are integrated into
product strategies, driving consumer loyalty and product success.
R&D and
Commercialization :
develop products that are scalable, profitable, and operationally feasible
across multi-unit restaurant locations.
from concept through to launch, working closely with supply chain teams to
manage sourcing, costs, and operational needs.
chain and brand team, to ensure smooth integration of new products into
the business, ensuring they meet operational, financial, and customer
satisfaction goals.
Cross-Functional
Collaboration :
products are sourced efficiently and cost-effectively while maintaining
quality and consistency across all locations.
narratives and go-to-market strategies that drive consumer engagement and
product adoption.
product introductions are supported by clear training and operational
guidelines.
Qualifications :
product innovation, or a similar leadership role within the restaurant or
foodservice industry.
and commercialization within a multi-unit, fast-casual, or QSR
environment.
and market analytics, with the ability to translate data into actionable
product strategies.
Science, Culinary Arts, or a related field (MBA or advanced degree
preferred).
Travel :
Willingness to travel
as required to oversee operations across various markets.
Why Join Smashburger? At Smashburger, we are committed to creating
an exceptional dining experience through our fresh, made-to-order burgers and
dedication to hospitality. As the VP of Operations, you will have the
opportunity to shape the future of a dynamic, fast-growing brand while
fostering a culture of excellence and innovation. Join us in our mission to
serve the best burgers and create lasting memories for our guests.
Smashburger is an
Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without
regard to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, or status as a protected veteran. Smashburger is
committed to providing qualified individuals with disabilities reasonable
accommodations to perform the essential functions of their jobs.
Please note this job
description is not intended to be an exhaustive list of duties or
responsibilities. These may evolve as the business needs change.