Demo

VP of Product Development

Smashburger
Smashburger Salary
Denver, CO Full Time
POSTED ON 3/15/2025
AVAILABLE BEFORE 4/10/2025

Leaning in is what the

Smash in Smashburger is all about!

Our mission is to make

a better burger, every time!  To do that,

you cannot just sit back.  We believe the

more you lean in in life, the more you get out!

We are looking for people who

will put their back and their heart into it everything they do!  Who live and breathe the Smashburger Values :

1.    Stay Hungry (Speed with Excellence)

2.    Make Room (Humility to Listen and Learn)

3.    Have Each Other’s Backs (Spirit of Family

Fun)

4.    Take Pride (Guest Focus)

5.    Walk the Walk (Integrity)

Position Overview :

The Vice President of

Product Development is responsible for managing the overall health of

Smashburger’s product line and leading all aspects of product research,

strategy, and development.

You will direct the

culinary team, leveraging consumer insights, market analysis, and food science

to guide product development. This role focuses on keeping the brand ahead of

customer expectations and competition, with a key focus on product strategy,

commercialization, and collaboration with cross-functional teams, including

supply chain and brand teams.

Key Responsibilities :

Product Strategy &

Innovation :

  • Lead the creation and execution of a comprehensive

product strategy to drive profitability, differentiation, and relevance in

the marketplace.

  • Use consumer insights, competitive analysis, and market
  • research to guide the culinary team on new product directions and ensure

    the menu aligns with both consumer demand and brand identity.

  • Drive innovation by identifying product opportunities
  • that keep Smashburger ahead of competitors and ensure long-term product

    success.

    Research, Analytics

    Consumer Insights :

  • Oversee and guide
  • research efforts to understand market trends, consumer preferences, and

    emerging food science to inform product development decisions.

  • Use analytics to
  • monitor product performance, sales trends, and customer feedback to refine and

    optimize the product portfolio.

  • Regularly collaborate
  • with brand team to ensure customer experience insights are integrated into

    product strategies, driving consumer loyalty and product success.

    R&D and

    Commercialization :

  • Lead the R&D process, guiding the culinary team to
  • develop products that are scalable, profitable, and operationally feasible

    across multi-unit restaurant locations.

  • Ensure successful commercialization of new products,
  • from concept through to launch, working closely with supply chain teams to

    manage sourcing, costs, and operational needs.

  • Work with cross-functional teams, including supply
  • chain and brand team, to ensure smooth integration of new products into

    the business, ensuring they meet operational, financial, and customer

    satisfaction goals.

    Cross-Functional

    Collaboration :

  • Collaborate with the supply chain team to ensure new
  • products are sourced efficiently and cost-effectively while maintaining

    quality and consistency across all locations.

  • Partner with brand team to create compelling product
  • narratives and go-to-market strategies that drive consumer engagement and

    product adoption.

  • Align with operations and field teams to ensure new
  • product introductions are supported by clear training and operational

    guidelines.

    Qualifications :

  • Experience :
  • 15 years of experience in product development,
  • product innovation, or a similar leadership role within the restaurant or

    foodservice industry.

  • Proven success in leading product strategy, R&D,
  • and commercialization within a multi-unit, fast-casual, or QSR

    environment.

  • Strong background in consumer insights, food science,
  • and market analytics, with the ability to translate data into actionable

    product strategies.

  • Education :
  • Bachelor’s Degree in Business, Marketing, Food
  • Science, Culinary Arts, or a related field (MBA or advanced degree

    preferred).

    Travel :

    Willingness to travel

    as required to oversee operations across various markets.

    Why Join Smashburger? At Smashburger, we are committed to creating

    an exceptional dining experience through our fresh, made-to-order burgers and

    dedication to hospitality. As the VP of Operations, you will have the

    opportunity to shape the future of a dynamic, fast-growing brand while

    fostering a culture of excellence and innovation. Join us in our mission to

    serve the best burgers and create lasting memories for our guests.

    Smashburger is an

    Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without

    regard to race, color, religion, sex, sexual orientation, gender identity,

    national origin, disability, or status as a protected veteran. Smashburger is

    committed to providing qualified individuals with disabilities reasonable

    accommodations to perform the essential functions of their jobs.

    Please note this job

    description is not intended to be an exhaustive list of duties or

    responsibilities. These may evolve as the business needs change.

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