What are the responsibilities and job description for the Demand Generation Specialist (Funnels & Lead Flow) position at SMB Team?
Are you someone who loves creating high-performing landing pages and sales funnels that support all marketing initiatives?
Do you enjoy ensuring alignment between design, automation, and project management to maximize conversions and maintain project timelines?
If you answered "yes" to both of these questions, keep reading.
The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a Demand Gen Funnel Builder to join our team! SMB Team is a dynamic and innovative law firm growth company specializing in digital marketing, coaching, and operational solutions for law firms. We are growing rapidly. As part of our rapid expansion, we’re seeking a highly skilled Funnel Builder to enhance our marketing initiatives.
Position Overview: The Funnel Builder will play a critical role in designing, implementing, and optimizing landing pages and sales funnels that directly contribute to the success of our marketing campaigns. This role requires technical expertise, creative problem-solving skills, and the ability to manage projects from start to finish. You will collaborate with various teams to ensure seamless execution, integration of automation tools, and delivery of high-performing funnels.
WHAT'S IN IT FOR YOU?
📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.
🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
💰 BONUSES - An opportunity to earn quarterly bonuses based on performance.
☀️ UNLIMITED VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
💡 EDUCATION – Team member education and learning budget on courses, events and books.
🌴 FUN – Company activities, outings, and retreats.
💲 INVESTMENTS – Simple IRA WITH a 3% Match.
💻 WORK STYLE – WFH or come to the office. The choice is yours!
The salary for this role is $65,000-$70,000 annually.
Responsibilities:
- Landing Page and Funnel Creation:
- Design and build high-converting landing pages and sales funnels using tools like ClickFunnels, WebFlow, or Shopify-compatible builders.
- Collaborate with the design team to ensure visually appealing and brand-aligned pages.
- Automation and Integration:
- Implement and connect automation tools for seamless lead tracking and nurturing.
- Integrate funnels with CRMs, email marketing platforms, and ad tools as needed.
- Project Management:
- Develop detailed project plans to guide the timeline and deliverables of each funnel.
- Track progress, address bottlenecks, and ensure timely completion of all tasks.
- Optimization and Reporting:
- Continuously A/B test funnels to maximize conversion rates.
- Monitor performance metrics and prepare reports on funnel effectiveness.
- Collaboration:
- Work with cross-functional teams, including marketing, design, and development, to align funnel goals with broader campaigns.
- Serve as the primary point of contact for funnel-related projects.
- 3 years of experience in funnel building, digital marketing, or a related field.
- Must have experience building funnels with a proven track record of successful projects.
- Demonstrable experience with tools like ClickFunnels, WebFlow, or Shopify-compatible page builders.
- Strong project management skills and the ability to meet tight deadlines.
- Proficiency in integrating marketing automation tools (e.g., Zapier, HubSpot, Mailchimp).
- A keen eye for design and usability, with familiarity in working alongside designers.
- Excellent written and verbal communication skills.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Self-starter who takes initiative and requires minimal supervision.
- Team player who thrives in collaborative environments.
- Bachelor’s degree in Marketing, Business, or related field preferred.
It's challenging. It's fast-paced. Your job description may change. But the rewards of accomplishment are amazing!
SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.
Bottom Line: We change lives. Want proof? Read our Google My Business reviews.
There are three parts to our business. Educational Branding, Marketing Services, and Group Coaching.
Here's how we will grow each of them:
Educational Brand: We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube). The goal is to become THE source of education for lawyers.
Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management. Our goal is to scale our services business to over $15M in revenue in 2023.
Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business. Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.
The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The SMB Team is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
Salary : $65,000 - $70,000
