Marketing Specialist

PURPOSE The Marketing Specialist is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns, support marketing programs, as well as to maintain marketing content via print and digital media.   Also responsible for supporting new product launches and sales promotions. ESSENTIAL DUTIES Assist in implementing and tracking marketing programs such as trade shows, social media, promotional tools and digital campaigns Collaborate with other internal teams (e.g. product and sales) to develop and monitor marketing initiatives, supporting SMC’s broad line of components for industrial automation Report on the performance and efficiency of campaigns Conduct market research, voice-of-customer research and analyze trends to support new sales and/or product development opportunities Assist in creating marketing materials, such as sales and product collateral, and ensure brand guidelines are met Write, proofread, and edit product content across different mediums and communication channels Various marketing tasks to support product management, product promotions, industry events and digital marketing. Accept and learn from the mentoring from senior team members. All other duties as assigned. PHYSICAL DEMANDS/WORK ENVIRONMENT Sustained posture in a seated position for prolonged periods of time Occasional travel, mainly for trade shows. The occasional physical demand of moving or rearranging files and file storage boxes, and or product Fast Paced Office Environment   MINIMUM REQUIREMENTS Bachelor's degree in business administration, marketing, or a related field 1-3 years of experience in marketing or related work experience.  Experience in manufacturing is preferred but not required. Knowledge of various marketing and analytics tools including CRM systems, content management systems, graphics software, and MS Office is preferred Excellent analytical skills and a knack for data analysis Strong written and verbal communication skills, must be able to effectively communicate Skilled in writing and editing content with an attention to detail Strong prioritization, organization, and project management skills Ability to travel as necessary Perform duties with minimal direction if applicable.   For internal use only: Marketing001