What are the responsibilities and job description for the Web & SEO Specialist position at Smirk New Media?
Smirk, Oklahoma’s original digital agency, is looking for a seasoned Web & SEO specialist to join our team in Oklahoma City.
As a Web & SEO Specialist at Smirk, you’ll play a key role in helping our clients be found online and turn clicks into customers. You’ll lead the charge on website strategy, performance optimization, SEO execution and paid search — all while collaborating with our strategists, designers and copywriters to bring digital experiences to life.
What You’ll Do
- Develop and execute SEM strategies for clients (technical, local, paid and content-driven)
- Audit websites for performance issues and identify opportunities for improvement
- Complete keyword research, competitor analysis and conversion tracking setup
- Build and optimize WordPress websites or landing pages within Divi, Shopify, LeadPages or other visual builders
- Coordinate with Smirk’s Creative Team for website design and Digital Content Specialists for website copy development
- Oversee and contribute to blog development, including SEO strategy, copywriting, editing and providing direction to Digital Content Specialists
- Manage Google Business Profiles for clients, optimizing listings for local visibility
- Build and manage Google Ads campaigns, including search, display and retargeting
- Create data dashboards in a drag-and-drop builder for reporting
- Collaborate with leadership, project managers and creative team on high-level strategy
- Delegate project responsibilities amongst the Web & SEO Team and provide direction to external vendors
- Guide Smirk’s internal Web & SEO strategy
- Provide community management support
- Support professional development for junior team members
Why Smirk?
Since 2010, Smirk has pioneered web strategies for brands across the region. We’ve grown into one of the region's leading agencies through our unique approach, award-winning projects and long-term client relationships. We believe in great work, healthy team dynamics and results that speak for themselves.
- Be part of an established, tight-knit team that values your input and expertise
- See your work make a real impact with a variety of interesting clients
- Grow in a culture that encourages innovation and ownership
What You Bring to the Role
- 4 years of experience in a client-facing web and SEM-related role
- Proven success delivering meaningful business outcomes and driving conversions (leads and sales)
- Understanding of search engine marketing and best practices
- Hands-on experience with GA4, Google Search Console, Google Tag Manager, Google Business Profiles and Google Ads
- Proficiency with WordPress and visual builders (Divi, etc.)
- Familiarity with SEO tools (Moz, SEMRush, Spyfu, etc.)
- Excellent organizational and time management skills
- Strong verbal, writing and analytical skills as well as a keen eye for detail
- Passion for continued personal skill training/development
- Reliable internet service
- HTML/CSS proficiency is preferred
- Google and other certifications are a bonus
Compensation & Benefits
- Starting salary range for this role is $48,000-$52,000/year with opportunities for bonuses and competitive salary growth based on performance
- BCBSOK health and dental insurance VSP vision insurance offered
- Flexible schedule in a hybrid environment (primarily remote with some local meetings and team events)
- Flexible vacation policy three weeks off during winter holidays
- Opportunities for advancement and professional development
Interested? Apply on LinkedIn or send your resume to team@smirknewmedia.com with any work examples.
Salary : $48,000 - $52,000