What are the responsibilities and job description for the AVP, Marketing position at Smith & Wilkinson?
Granite Edvance (formerly the New Hampshire Higher Education Assistance Foundation, or the NHHEAF Network) has been helping New Hampshire families plan and pay for higher education for over 60 years. They are a capable and trusted provider of student loan products. As a leading non-profit organization, Granite Edvance provides students, families, and schools with expertise and support on all parts of college and career planning. They are laser-focused on one thing – helping the students and families of New Hampshire.
Provide strategic leadership and oversight of the organization’s marketing campaigns in support of the mission, with a particular focus on Granite Edvance’s lending programs. Build and oversee all aspects of a marketing analytics framework, providing reporting, analysis, and other findings as requested in support of evaluating the effectiveness of both the Communications Team and organizational goals and objectives. Collaborate across business units to align marketing efforts with strategic initiatives and organizational goals. Utilize key technologies and best practices to support and lead critical functions and projects of the Communications team.
