What are the responsibilities and job description for the Product Marketing Manager, Platform Marketing position at Smith?
About Smith.ai
Smith.ai builds AI voice agents that redefine how SMBs handle phone calls — allowing businesses to book appointments, take payments, and manage complex call flows without missing a beat. We serve a wide range of businesses, from law firms to home contractors and many other service-based companies, leveraging the latest in LLMs, speech-to-text, and text-to-speech to deliver human-like conversation at scale.
Our Mission
We're laser focused on our mission of helping small and medium businesses succeed. We strive to test, learn and improve, while continuously developing our solutions, our operations, and our team members.
Role Overview
We seek a dynamic Head of Product Marketing to lead the product marketing strategy for our lean, fast-moving startup.
Mission-Critical Responsibilities
- Messaging & Content Strategy: Own the development of compelling narratives, positioning, and messaging frameworks for our product suite. Produce strategic, high-impact content to attract new users, accelerate adoption, and amplify Smith.ai's brand presence.
- Transformation into PLG: Partner with Growth and Product to transform our website and GTM from purely sales-led into a PLG sales powerhouse.
- Sales & Partner Enablement: Create and deliver scalable sales enablement resources and customer assets (eg case studies and references) for internal teams and external partners.
- Event Strategy & Management: Plan, orchestrate, and execute virtual and occasional in-person events through the development of event presentations and collateral to maximize conversions.
- Team Leadership & Development: Manage, mentor, and develop a small, high-performing product marketing team.
The Ideal Candidate
Ideally 7 years of product marketing experience, including at least one stint at an earlier stage startup.
Strategic storyteller with a creative and narrative-driven approach, likely a very strong writer.
Deep hands-on experience across core product marketing functions, including market research, strategic messaging, sales enablement content, competitive positioning, product-related educational assets, and strategic thought-leadership initiatives.
Strong emotional intelligence, low ego and highly collaborative.
Master in managing complex, cross-functional projects, clearly defining roles and responsibilities, removing ambiguity, and ensuring seamless coordination between stakeholders at every stage.
About Us
We're a fast-growing and dynamic startup, with 400 team members globally, that values collaboration and innovative thinking.
We are an equal opportunity employer and believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.
Fully Remote (US-based). This is a full-time position with a salary that ranges between $160,000 - $200,000 per year, depending on experience. We offer equity and a competitive benefits package that includes medical, dental, vision, life insurance, 401k, and unlimited FTO.
Salary : $160,000 - $200,000
