What are the responsibilities and job description for the Marketing Strategist position at Smithville Communications?
At Smithville Communications, we believe in connecting communities and enriching lives, not only for our friends and neighbors at home but also for the businesses we rely on every day. Are you ready to leverage your marketing skills to make an impact on the Hoosier economy? If so, we would like to hear from you!
As a Marketing Strategist for our Residential Product team at Smithville Communications, you'll drive high-impact strategies for customer-centric growth motions by designing, executing, and optimizing demand marketing efforts that drive high-quality customers and revenue growth for Smithville’s residential market segments. Your role will involve crafting and executing dynamic digital campaigns, working closely with cross-functional teams, and designing personalized omnichannel experiences that resonate with our audience. You'll also lead the charge in creating a robust testing framework to continuously enhance campaign performance. In collaboration with marketing operations, you'll ensure that every initiative is data-driven, budget-optimized, and designed for maximum engagement and conversions.
- Develop and optimize growth marketing strategies to achieve customer acquisition and sales goals (35%).
- Drive targeted demand efforts for various revenue segments through omnichannel
personalized marketing experiences (20%).
- Collaborating with internal teams to enhance the overall effectiveness of marketing programs (20%)
- Implement a testing framework to enhance performance across channels and vendors, reporting on campaign effectiveness, optimizing campaign budgets (20%).
- Manage digital campaigns from strategy to execution, improving conversion rates and customer enablement (5%).
Decision-Making Responsibilities
- Selecting and timing marketing tactics
- Planning market strategies for new products and services
- Collaborating with teammates and engaging stakeholders
- Managing the marketing budget and allocating resources
Success in this role will be measured by:
- Meeting or exceeding market penetration targets
- Meeting or exceeding gross and net subscriber activations
- Meeting or exceeding cross-sell and upsell goals
Your Qualifications
- Bachelor’s degree required; Degree in Marketing, Advertising, Communications, or
Business-related field preferred
- Minimum 2 years of experience in a related role
- Computer proficiency; experience with Microsoft Office Suite (Word, Excel, PowerPoint,
Outlook), and Google Analytics
- Experience collaborating with cross-functional teams to successfully achieve goals and
objectives
- Experience planning and scheduling marketing activities to support revenue objectives
- Excellent project management skills; ability to work to deadlines for both short-term and
year-long projects
- Ability to execute, measure and report results, and adjust activities to achieve continuous
improvement
- Excellent B2C Marketing skills; selling and communication, listening and negotiation, time
management
- Valid driver’s license and good driving record
- Ability to detect color is required for this position
Environment
- This is an exempt position, but typical work hours are Monday – Friday, 8:00 am – 5:00 pm; evenings, and/or weekends as needed to meet critical deadlines or respond to problems
- Occasional driving necessary for traveling to events, tradeshows, and/or customer interactions. Company vehicle is available for use during the workday.
What You'll Get
- Insurance Plans include: Medical | Prescription | Dental | Vision | Term Life | Long-Term Disability | Voluntary Insurance
- Health Savings Account with generous annual company contributions to HSA
- 401(k) Retirement Savings Plan with a company match
- Generous Paid Time Off (PTO) program
- Paid holidays
- Tuition reimbursement
- Paid training and Professional development opportunities
- Discounted company products and services
About us
For more than 100 years, Smithville has been and is a locally grown, family-owned, cutting-edge, live-where-we-work, stand-by-our-products, part-of-the-neighborhood, wildly-Hoosier technology company in the heart of Southern Indiana. We provide the best technology services without sending you across the globe for support. We love our services and Indiana. We think you will, too!
Review of employment applications will begin immediately and continue until the position is filled. Smithville is proud to be an equal-opportunity employer.
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