What are the responsibilities and job description for the Semi Senior Digital & Content Marketing Analyst position at SMS Sudamérica?
At SMS sudamérica we are looking for a Digital & Content Marketing Analyst to join our team. Responsibilities 1. Social Media Management
- Build upon the company’s 40-year brand
- Plan, create, and optimize engaging content about Information Technology, such as posts and videos, for platforms including Instagram, Facebook, and LinkedIn
- Develop and execute social media strategies, content calendars, and marketing plans to align with business goals
- Manage executives’ social media accounts
- Respond appropriately to comments, messages, and mentions2. Content Marketing
- Write, edit, and optimize blog posts, articles, and email campaigns to increase engagement and conversions
- Create images, infographics, shorts, videos, and other marketing media (Canva, Vyond, AI)
- Ensure content is SEO-friendly to drive outreach
- Continuously improve click-through and conversion rates on digital advertising and posts3. Analytics and Reporting
- Track and analyze the performance of digital marketing efforts, including social media engagement, website traffic, email campaigns, and ad results (Hootsuite)
- Identify market trends and insights, and analyze audience behavior to improve strategy and performance4. IT and Other
- Work closely with other teams, such as sales, customer service, or design, to ensure marketing efforts align with broader business goals
- Stay informed about IT industry trends, algorithm changes, and emerging technologies
- Take on other tasks and responsibilities as needed Requirements.Availability to work within the PST time zone required.Advanced or bilingual English Level is a must."Bachelor's degree in Marketing or similarExperience in IT companies. Please submit your resume in English to be considered.