What are the responsibilities and job description for the Marketing Specialist position at SMT Corp.?
Overview
The Marketing Specialist position with SMT is a great early career position for an extremely motivated, resourceful, and positive marketing professional who is interested in developing their skills across multiple aspects of the marketing discipline. In this role, the candidate will be wholly accountable for the marketing function at SMT. SMT is 60 person company based in Sandy Hook CT but is active in the U.S., Canada, and UK / Europe. This position reports to the Chief Growth Officer. You will have a support system for learning and developing from the CGO and our affiliate marketing team based in the UK. That said, this position is highly autonomous and requires the ideal candidate to be able to be self-directed and prioritize activities on a daily basis. If you have a high acumen for marketing, are interested in a broad marketing role, are able to learn quickly, have a high level of attention to detail, and are driven to continuously improve and develop, this is a great opportunity.
Key Tasks and Responsibilities
- Conference and trade show planning.
- Search Engine Optimization. Setting up PPC campaigns, primarily on Google Ads: Initiating and reporting on search campaigns. Actively review, optimize, and report on PPC activity. Keyword research and reporting.
- Social media marketing. e.g. LinkedIn campaigns and posts.
- Website marketing content management and organization. Update website.
- Content review, distribution / publication. Finding creative ways to market technical content. For example, publication in industry forums or press releases.
- Email campaign management from content creation, design and reporting on successes.
- Using Adobe Creative Suite (predominantly InDesign) to design marketing collateral: social media graphics, advertisements, sales support materials (e.g. brochures).
- Maintain and manage company templates, logos, and other graphics.
Technical Skills
· Proficiency in MS Office
· Adobe Creative Cloud
· Wordpress
· SEO tools such as Semrush, Ubersuggest
Personal Attributes
· Proactive and self-motivated – this position has minimal guidance. Individual must be able to learn independently, creatively plan impactful activities, and proactively seek out guidance when needed
· Professionalism and positive attitude
· Excellent written and verbal communication skills
· High level of attention to detail
· Ability to work with all levels of internal and external staff
· Ability to work alone or within a group
· Integrity-the ability to perform the job honestly and ethically
