Paid Media Specialist Job at Snail Games USA in Beverly Hills

Company Overview :

Snail, Inc. is the leading independent global developer and publisher of digital entertainment. Interactive Films is a dynamic and innovative production studio under Snail Inc. dedicated to creating and broadcasting compelling and engaging short-form narrative content such as vertical web series, FMV, etc. We are committed to delivering high-quality entertainment to audiences worldwide.

Job Description :

We are seeking a highly strategic and innovative paid media and growth marketing specialist to design, execute, and manage fundamentally creative advertising campaigns across varied channels and platforms in order to elevate the performance of the SaltyTV APP and all SaltyTV vertical IPs.

The ideal candidate will be fully ingrained in the world of vertical episodic dramas, having a deep understanding and appreciation for the tropes, trends, and subject matter that consistently perform in the space, as well as the buzz-worthy multimedia advertising methods that propel the top IPs to success.

Please note, this is not an entry-level position and requires extensive experience in campaign development, optimization, and management, as well as fluency in data tracking, social media, and campaign analysis.

Preference will be given to candidates who have worked in similar roles for app-based organizations bridging the Western and non-Western vertical drama markets, including ReelShort, FlexTV, DramaBox, ShortMax, GalateaTV, Playlet, and DreameShort.

This is a full-time exempt position, onsite at our Beverly Hills offices.

Responsibilities :

• Conceptualize, pitch, execute, and lead campaigns across varied media channels and platforms including social, display and out-of-home campaigns in order to drive brand and IP awareness, as well as directly impact business goals.
• Launch varying paid strategies based on differing global markets and what has the highest probability of success across each.
• Establish campaign KPIs, actively monitoring during and post-campaign in order to continually optimize campaign performance and identify areas for improvement.
• Introduce creative, buzz-worthy go-to-market strategies directly targeting key consumers and primary audience cohorts.
• Manage the paid media budget and all related reporting, providing daily, weekly, and monthly insights to Interactive Films’ Marketing Director and relevant stakeholders.
• Conduct daily keyword and website research, ad grouping, and audience targeting to ensure our messaging is reaching its intended recipients.
• Collaborate effectively with Interactive Films’ Marketing, Production, Social Media, and Creative Teams in order to leverage our highest-quality episodes, assets, IPs, behind-the-scenes footage, and more to optimize advertisements.
• Stay in-the-know of competitor approaches, market trends, top-performing media, and more to ensure SaltyTV is not only reaching the bar, but exceeding it.

Requirements :

Curious about SaltyTV? Check us out!

FT Hire

Salary : $75,000-$90,000 / annually

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Salary : $75,000 - $90,000