The Offer
The Job
Job Overview
Our client is seeking a Senior Marketing Executive to lead branding and marketing initiatives for its Data, AI, and Analytics business.
This role requires expertise in brand positioning, strategic marketing, AI product marketing, public relations, and lead generation. The ideal candidate should thrive in a fast-paced, high-growth environment and have a passion for establishing a strong market presence in the Data & AI IT services sector.
Roles & Responsibilities
Develop and execute strategic marketing plans to enhance market share and brand awareness.Elevate the client's presence through analyst relations, ensuring the brand is well-represented in industry reports.Oversee public relations strategies, including press releases and media relations.Implement lead generation campaigns to drive new business opportunities.Collaborate with pre-sales and solutions teams to refine offerings and value propositions.Design customer engagement marketing initiatives to boost retention and brand loyalty.Drive co-marketing strategies with strategic partners to expand reach and joint capabilities.Utilize data analytics to assess marketing performance and optimize strategies.Conduct market research to stay ahead of trends and adjust campaigns accordingly.Provide regular reporting to senior management with insights and recommendations.Work Authorization
US Citizens, Green Card holders, or H1B candidates willing to transfer (NO OPT candidates).
Interview Process
2 virtual rounds 1 in-person round.
Additional Information
This is a high-priority role offering excellent career growth opportunities. If you have the required expertise and are passionate about driving marketing initiatives in AI and Data Science, apply now!
The Profile
Must-Have Qualifications
8 years of experience in1) Python, Artificial Intelligence, Neural Networks, Natural Language Processing, Computer Vision, machine learning, data science2) AI products sales & marketing3) Brand Positioning, Lead generation, AR & PR, Brand Awareness Campaigns, Content MarketingBachelor’s degree in marketing, Business Administration, or related field; Master’s degree preferred.At least 8 years of experience in a marketing role with a strong emphasis on developing and positioning a brand in the IT services space through analytics, public relations, and strategic marketing partnershipsProven track record in AI product sales & marketing.Expertise in brand positioning, lead generation, AR / PR, and content marketing.Strong experience in product marketing, branding, and strategic marketing campaigns.Strong analytical, organizational, and creative thinking skills.Proficiency in CRM and marketing automation tools.Excellent communication and interpersonal skills.The Employer
Our client is not just your average recruiters or HR professionals.
Our client is a team driven by passion, committed to revolutionizing the way you experience recruitment and HR.
