What are the responsibilities and job description for the Senior Demand Generation Marketing Manager position at SnapLogic?
The Role :
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In this high-impact role, you will join a dynamic demand generation team working closely with the broader Marketing and Sales teams to develop highly targeted programs that drive target account engagement, pipeline, and revenue. Reporting to the VP of Corporate Marketing, you’ll have a dual focus on global PPC / Paid Acquisition as well as the ideation, execution, and measurement of integrated campaigns. You will lead campaigns across multiple channels including digital, social media, email, webinars, events, direct mail, etc. This individual contributor role suits a self-starter who excels in a global, fast-paced environment.
What You’ll Do :
- Collaborate with Sales, Marketing, and Partner leaders to align priorities and develop GTM strategy segments.
- Orchestrate targeted integrated campaigns as well as ABM programs (1 : 1, 1 : 1) to engage target accounts and move them through the buyer’s journey.
- Manage end-to-end campaign implementation across digital, social media, email, webinars, events, direct mail, and more.
- Use data models to develop a target account selection process and optimize strategies for success.
- Monitor campaign performance, analyzing results to optimize based on data and best practices.
- Communicate program status to stakeholders, ensuring timely execution and follow-up by Sales.
- Create, iteratively evaluate, and improve new campaign strategies and tactics that have the potential to move the needle.
- Be accountable for driving target account engagement, pipeline, and revenue growth.
What We’re Looking For :
Compensation :
145,000 - $155,000 a year
The above range is the approximate annual U.S. base pay range for this position. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the range listed. In addition to base salaries, certain roles are also eligible for annual cash bonuses or commissions. All of our full-time employees get stock options and a comprehensive benefits package.
Why Join :
There's never been a better time to join our SnapSquad! At SnapLogic, we believe our people are the heart of our success. That is why we are dedicated to creating an environment where you can thrive both personally and professionally. From competitive salaries and robust health benefits to global wellness initiatives, we ensure you’re set up for success - wherever you’re based.
Join Us on Our Journey
At SnapLogic, we're changing the way the world works with data—and we want you to be part of that change. If you're ready to push boundaries, embrace innovation, and lead the charge in transforming industries, we want to hear from you.
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Salary : $145,000 - $155,000
