What are the responsibilities and job description for the Head of Campaigns and Content Marketing position at Snappy Kraken, Inc.?
The Head of Campaigns and Content Marketing is a full-time, remote position at Snappy Kraken. Accessibility requirements are dependent on the role but could be expected during standard business hours Monday through Friday. This position is open to any candidates currently residing and eligible to legally work in the United States or Canada.
The Purpose of This Role
Snappy Kraken is an industry leader in helping financial advisors grow with content marketing. We need an experienced content marketing leader to help us direct our content strategy and processes across websites, SEO, content library, automated campaigns, text messaging, and content partnerships. They will be managing the teams and individuals for the full end-to-end process of content creation and implementation.
This role reports directly to the Chief Marketing Officer.
Primary Role & Responsibilities
- Ensure high timely quality content is produced by our writers, designers, and implementation team
- Own the editorial calendar, setting themes, dates, and topics for campaigns
- Designate, assign, and manage internal and 3rd party content creators
- Own and ensure the style guide is being followed
- Understand our company's product feature set and vision to increase the value of content to our advisors and stakeholders
- Incorporate a deep understanding of the financial services industry, current events, and trends to ensure relevant, useful, and compelling content
- Educating and collaborating with Customer Experience and Sales team to achieve high implementation and customer satisfaction
- Auditing and maintaining our campaign catalog
Primary Qualifications
- 5 years of experience on an in-house creative team in a financial advisory business or at a financial marketing agency
- 3 years of management experience with the proven ability to lead teammates to become their best selves
- A proven portfolio of work featuring innovative and thoughtful marketing and success stories
- Experience with leading end-to-end marketing multi-channel marketing campaigns (email, landing pages, social media, blog posts, text messaging)
- A deep understanding of financial advisor practices, pain points, and marketing
- Self-starter mentality, but ability to be a collaborative team player who allows others to level up their skills
- Superior analytical skills and particular attention to detail with good business judgment and outstanding presentation, communication, and interpersonal skills
- Proper remote working environment with stable high-speed internet, electricity, and appropriate working space
- Tech-Savvy and highly comfortable working with remote communication software
- Our company's core values reflect who our people are. Chase The Vision, Forge Meaningful Connections, Improve Continuously, Solve Real Problems, Welcome Challenges, Embrace Change, and Own Outcomes. We want people whose personal core values align with ours.
Perks & Benefits
- Work Remotely
- Personal Days for when you need a break (on top of your regular vacation)
- Development Fund to help you grow
- Medical Insurance Options
- Parental/Maternity Leave
- Growth opportunities
- More!
About Us
Snappy Kraken has been ranked as the Best Overall Content Marketing Program four years running, and voted Best Place to Work in FinTech every year since 2018. Our SaaS platform helps transform financial advisory businesses through purpose-driven content, easy automation, and world-class support. In 2022, we acquired Advisor Websites to add unique, professional, and compliant websites to our growing list of offerings.
Our high-performance culture is intentionally designed to bring out the best in each team member to continually achieve our growth and revenue potential. Every new person we add to our team helps raise the bar of what we can accomplish together. Our people are put in roles where they can achieve their zone of genius and have clear performance expectations continually measured through OKRs.
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New hires must complete a 90-day probationary period. During this time, new hires will receive training to help them get acquainted with the role and our culture, and learn how to properly execute job functions. An employment relationship may continue if it’s a good fit for everyone, based on the new hire’s alignment with Snappy Kraken values, performance evaluation of specific milestones, accessibility, and communication.
As a remote company, it is critical to remember that our contributions and teams are interconnected and accessibility is the expectation.
At Snappy Kraken, diversity powers meaningful connections, impactful work, and great outcomes. Our culture of diversity and inclusion means we nurture an environment where each team member can do their best work.
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.