What are the responsibilities and job description for the Sr. Paid Media Manager position at Snapshot Interactive?
DESCRIPTION OF THE ROLE
As a Senior Paid Media Manager at Snapshot, you will play a pivotal role in developing and executing comprehensive paid search and social marketing strategies. Collaborating closely with clients and account teams, you will manage and optimize campaigns across various platforms, ensuring effective ad placements and spending. Your expertise in Google Ads Editor, Google Analytics, and social media analytics tools will be essential in analyzing campaign performance, identifying areas for improvement, and providing strategic recommendations to enhance our clients' online presence. Additionally, you will mentor and manage junior team members, staying ahead of industry trends and technologies to deliver outstanding results for our clients.
ABOUT US
Snapshot is a strategic marketing agency based in Nashville. We build strategies that convert, websites that deliver, videos that inspire, and content that connects. Our storytellers, data lovers, and artists specialize in the finance, healthcare, and industrial spaces, producing award-winning work for clients ranging from startups to the Fortune 50.
RESPONSIBILITIES INCLUDE
- Collaborate with clients and account teams to develop comprehensive paid search and social marketing strategies.
- Create, monitor, and optimize paid search and social campaigns using Google Ads, social media platforms, and analytics tools.
- Analyze campaign performance, identify issues, and provide recommendations for improvements.
- Stay updated with paid search and social media trends, new technologies, and best practices to enhance client strategies.
- Mentor and manage junior team members, providing ongoing feedback and guidance.
- Prepare detailed reports summarizing campaign results and insights.
- Assess paid media analytics against KPIs using Google Analytics and other reporting tools.
- Craft recommendations for clients highlighting growth opportunities.
- Collaborate with clients and account teams to develop comprehensive paid search marketing strategies.
- Create, monitor, and optimize paid search campaigns across multiple platforms.
- Analyze campaign performance, identify issues, and provide recommendations for improvements.
- Utilize Google Ads Editor and other tools to manage paid search campaigns efficiently.
- Stay updated with paid search trends, new technologies, and best practices to enhance client strategies.
- Mentor and manage junior team members, providing ongoing feedback and guidance.
- Prepare detailed reports summarizing campaign results and insights.
- Assess paid media analytics against KPIs using Google Analytics and other reporting tools.
- Craft recommendations for clients highlighting growth opportunities.Assess paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting, and present findings to key stakeholders.
- Craft recommendations for clients that highlight future growth and development opportunities.
SKILLS DESIRED
- Bachelor’s degree or equivalent experience.
- Minimum of three to five years of digital media management experience
- Proficiency in paid search campaign management and social media campaign management across multiple platforms
- Experience with social media analytics tools and ad platforms
- Google Ads Search, Display, Analytics, and Video Certified
- Strong project management and organizational skills
- Experience with Google Tag Manager and eCommerce platforms is a bonus
- Proficiency in Outlook, Excel, Word, and PowerPoint
- Meta Certification is a plus.
- Experience managing team members
- Strong analytical and strategic thinking skills
- Strong project management and organizational skills
BONUS POINTS FOR:
- Google Tag Manager Proficiency
- Marketing Tag Installation
- Shopify or eCommerce experience
- Demand Generation experience
- Multi-Channel Attribution Mindset
COMMITTED TO DIVERSITY, EQUITY, AND INCLUSION
Snapshot is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Snapshot are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.