What are the responsibilities and job description for the Director, Partner Marketing position at Snyk?
Our Opportunity
In this role, you will build and develop global strategies and GTM guidance to drive high impact plans and outcomes that support growth objectives with our strategic partners globally. You will engage and collaborate across a set of internal and external stakeholders to build successful working models and be a primary interface for our partner marketing team. You will be responsible for building joint marketing plans and outcomes with and through partners. You’ll need to have expert level partner marketing experience and expertise delivering customer-focused, insights and data-driven marketing programs to/through/with globally managed partners.
What You’ll Spend Your Time Doing:
- Be a primary interface for key internal and external stakeholders to elevate engagement with our key partners and align strategies to create globally integrated plans.
- Develop the global partner marketing strategy that supports and aligns to the overall marketing and partner sales strategy to drive demand for Snyk solutions with and through partners
- Lead a team of partner marketers and build a world class capability by supporting their growth and development
- Build marketing plans and outcomes unique to our partners’ programs and ecosystem
- Create cross-functional alignment and role clarity to improve partner marketing planning and refine KPIs, dashboards and reporting for partners to focus on business outcomes
- Collaborate with global and regional teams ie: AMER, EMEA, corporate marketing and product marketing to ensure our partners are integrated into relevant GTM motions and plans
- Build processes to align marketing investments including relationship management, joint demand generation, and joint thought leadership activities
- Develop demand management and marketing programs and oversee demand generation and pipeline activities
- Collaborate with regional partner teams to develop go-to-market plans that will align with strategic objectives and business outcomes
- Work with globally dispersed teams - will need to accommodate out-of-hours meetings
- Building team performance and culture in a high-growth environment
What We’re Looking For:
- Significant experience working in B2B software industry marketing with a focus on working with partners in all aspects of engagement (Cybersecurity is a plus)
- Understanding of cloud and technology alliance partner landscape, cloud buying models and marketplace programs (preferred)
- Experience working with cloud & technology alliance partners to achieve success
- Deep understanding of using market intelligence, insight, and data to formulate and develop strategies and plans
- Expert knowledge of and experience working with the partner ecosystem and best practices in partner marketing
- Expert budget oversight experience, including partner investment models including MDF and co-op funding programs.
- Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations
- Accountable for organizational alignment, planning, and budget management
- Willingness to travel up to 25%
