What are the responsibilities and job description for the Paid Media (Social) Planner / Buyer position at SOCIAL HOUSE, INC.?
Project Description
Working remotely from home, you will manage numerous paid media projects (planning, buying, ad ops, reporting) with a heavy focus on performance marketing / conversion objective campaigns. You will draw keen insights on all objectives and performance metrics and propose recommendations on how to improve upon and evolve our strategies for success. This person has a deep understanding of Paid Media and Social metrics (especially pixel events, ATC, Purchase, ROAS, MER), the ability to relate them to business goals and a knack for using that information to further engage and encourage action from our audiences while maintaining a passion for storytelling and an appreciation for effective design.
Responsibilities
The following is a summary of general job responsibilities, this summary is not all-inclusive and may be broadened or changed to meet changing business needs.
Paid Media Management
Own paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, and optimizing
Identify what is working and what is not and present strategies to optimize performance for data, audiences / targeting, budgeting, creative
Define program and revenue growth opportunities that meet client business goals across multiple accounts
Review current systems and protocols and develop insights to improve internal processes and workflow
Track and manage media budgets for social media ad placements, output budget and invoicing documents for the Finance department and determine media / ad spend mix
Measure cross-channel advertising impact through attribution analysis
Expert level knowledge of Meta ads for conversions
Data, Measurements & Reporting
Understand data mining and the marketing funnel to craft appropriate first party segments
Advise on processes for operational efficiencies, inclusive of leveraging technology for automation in program management and reporting
Manage analytics initiatives and workflow of ongoing deliverables in conjunction with account management team
Utilize analytics data to provide actionable insight into what is happening with campaigns and why it is happening – and to recommend courses of action to improve metrics
Develop ongoing Paid KPIs and benchmarks and remain accountable to them
Research and track competitive intelligence on Paid social
Create, manage, and distribute analytics dashboards on a daily, weekly and monthly / campaign basis
Education & Research
Provide thought leadership by expanding and evolving analytical methodologies, techniques, and services
Educate agency and clients on current Paid platforms, tools, new technology and trends
Streamline reporting workflows within Analytics & Paid Media Department
Requirements
This role will specifically be managing Meta ads with a large monthly spend for a brand with ad restrictions. This person must be an expert in all things Facebook and Instagram ads, including creative performance insights, for conversion goals
Google Search and TikTok ads management will also be part of this role over time
Ability to onboard quickly and efficiently, and start managing campaigns immediately
Confident and highly effective oral and written communicator who is able to distill technical and marketing lingo into understandable, actionable takeaways for clients
5 years of Digital Paid Media and data analysis background
Agency-side media analytics experience working with large media budgets
Knowledgeable data-driven analytical marketer with a firm grasp of business and media KPIs — and the ability to make recommendations to improve performance
Advanced Excel techniques such as lookups, pivot tables and custom scripting
Experience in creating, defining and maintaining Paid Media documentation and dashboards using Reporting Tools, Google Docs, public APIs, Excel macros or other methods and presenting to clients / senior management
Advanced knowledge of Meta Ads Manager, Social Ads Platforms (YouTube, LinkedIn, X, TikTok, Snapchat, etc.)
Advanced knowledge of website event tagging and tracking, including the Meta Pixel and Google Tag Manager
Knowledge of Asana, or similar project management tools
Intermediate knowledge of Google Ads Platform (Search, Display), Programmatic Display and OLV
Additional Information
Reports to : Media Director
Experience : Mid Level
Functions : Paid Media, Social and Analytics
Industries : Marketing and Advertising – Tech, Fashion, Beauty, and Lifestyle
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Paid Media (Social) Planner / Buyer?
Sign up to receive alerts about other jobs on the Paid Media (Social) Planner / Buyer career path by checking the boxes next to the positions that interest you.
