Content Strategist

About Social Practice

Social Practice is a social media content marketing agency dedicated to the art of storytelling with the intention of driving growth for our clients. Our expertise lies in managing and optimizing marketing channels, including social media, paid media, email campaigns, influencer marketing, and blogs, to expand our clients' reach. We proudly cater to medical and dental practices in the aesthetics space. Our specialization in social media combined with our deep understanding of the aesthetics field allows us to deliver results that drive a strong return on investment for our valued clients.  

As a faith-based company, we're driven by our mission to create a meaningful impact for our clients and their patients through leveraging influential storytelling on social media. We are dedicated to fostering growth in each partnership we cultivate through innovative strategies that drive results. 

Role Summary

The Content Strategist at Social Practice plays a pivotal role in shaping and executing content marketing strategies that drive brand awareness and client success. This individual thrives on developing strategic social media campaigns and crafting engaging content while staying ahead of the latest trends on social media and in the medical aesthetics industry. A core aspect of the Content Strategist role is to maintain proactive and effective communication with the Client Experience Manager to ensure content aligns with client goals, achieves cohesiveness, and matches the desired tone. Strategists are responsible for producing brand-forward, compelling content that fulfills the client’s vision for their social media presence, without direct client communication unless absolutely necessary.

By translating client goals into actionable strategies, the Content Strategist ensures that all content aligns with the client’s brand objectives and resonates with their target audience. They lead internal brainstorming sessions, participate in strategy meetings, and handle content creation from start to finish. Their responsibilities also include monitoring social media channels, responding to inquiries, and collaborating with the client experience team to deliver cohesive and effective campaigns.

The Content Strategist embodies Social Practice’s core values—leadership, excellence, effective communication, accountability, and overall wellness—by taking initiative in developing creative solutions, producing high-quality content, maintaining clear interactions with internal teams and clients (when necessary), managing deadlines diligently, and balancing a demanding workload with a positive attitude. Their role is essential in ensuring client satisfaction and contributing to the growth and success of Social Practice.

Key Responsibilities: 

• Content Process Management: Own the entire monthly content process from start to finish, including strategy development, content creation, client approval, and execution.
• Campaign Leadership: Lead internal brainstorming sessions to develop new social media topic ideas and optimize content based on client goals and current trends.
• Creative Execution: Develop content calendars that reflect the client’s vision and oversee the production of all content deliverables, including graphics, photos, and videos. Provide creative feedback to freelance designers and videographers to ensure content aligns with brand objectives. 
• Content Creation: Write, edit, and publish engaging content for various social networks (e.g., Facebook, TikTok, LinkedIn, Instagram) that aligns with the client’s tone and business objectives.
• Content Optimization & Research: Optimize social media posts based on audience behavior and research industry-related topics to ensure accuracy and relevance. 
• Proofing & Approval: Prepare well-structured drafts and ensure content is free of grammatical and spelling errors before submission to the client experience team.
• Scheduling & Posting: Ensure all social media content is scheduled and posted promptly and accurately using tools such as Sprout Social or manually, as required. Adhere to the designated posting schedule, double-checking for precision in captions, hashtags, and tagging to maintain the highest standards of quality and consistency. Proactively address any scheduling conflicts or platform-specific issues to ensure content goes live as planned.
• Deadline Management: Content Strategists are responsible for inputting all deadlines, including those for social media posts and any other assigned tasks, into Monday.com. It is their responsibility to ensure all deadlines are met on time. This includes adhering to the planned schedule in the client content calendar and any other project timelines. Proactive monitoring, clear communication, and effective time management are essential to maintaining consistency and meeting expectations.
• Social Media Interaction: Monitor and respond to all direct messages (DMs) and comments on client social profiles with professionalism and a positive attitude. Address any questions or concerns promptly. Direct leads and inquiries to the client for quick conversion. 
• Team Collaboration: Utilize work management tools (e.g., monday.com) to provide updates via Slack and participate in Daily Huddle meetings. Offer guidance, support, and grace to fellow team members, putting team accomplishments first over individual goals.  Work to identify solutions in all aspects of team relationships.
• Social Practice Brand Management: Collaborate with the content strategy team to execute and manage Social Practice’s social media channels and marketing efforts, under the direction of the CEO/Founder.

Qualifications & Skills

• Bachelor’s Degree in Communications, English, Journalism, or a related field
• 1 years of experience in content writing and social media campaigns
• Excellent writing and editing skills with a keen eye for creative, branded content
• Experience working with high-end clientele and creating engaging content
• Proficiency in social media platforms and content management tools
• Articulate and proactive communication skills both verbally and in writing
• Ability to work well under pressure, meet deadlines, and take initiative
• Strong attention to detail and proven experience as a Content Strategist, Social Media Manager, or similar role

Compensation & Benefits

Starting salary is $50,000 annually (minimum 2 years of experience) with a competitive bonus structure that allows for quarterly performance-based bonuses. The comprehensive benefits package includes health insurance (medical, dental, vision), retirement plans through our IRA, and 3 weeks of paid time off (vacation, sick leave, holidays). Additional perks include a $50 monthly fitness reimbursement and a $50 monthly cell phone stipend to support employee wellness and connectivity.

Opportunities for Advancement

This role offers significant opportunities for career growth within Social Practice. High-performing Content Strategists may advance into senior content roles, director-level positions, or explore opportunities in future department development as they demonstrate leadership, strategic impact, and a deep understanding of our operations and goals.

Reporting Structure

The Content Strategist will report directly to the Operations Manager, with final decisions on promotions, raises, and employment status being approved by the CEO. Collaboration with all employees and contractors is an integral part of the role.

Location

This position is based in our Dallas office at 6060 N. Central Expressway, Suite 500, Dallas, TX 75206. We offer a flexible work schedule with the ability to work from home on Monday, Wednesday, and Friday, and office days on Tuesday and Thursday.

Application Instructions

To apply for the Content Strategist position, please submit your resume, cover letter, and any other required documents to mary@social-practicetx.com. In your cover letter, highlight your relevant experience and explain why you are an excellent fit for this role.

Equal Employment Opportunity Statement

Social Practice is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

To be seriously considered for the Content Strategist role, you must complete our online application, which includes a short 7–10 minute Culture Index assessment. This assessment is a vital part of the process, helping us understand your personality, work style, and approach to tasks and problem-solving.

Click here to complete the application and assessment.