What are the responsibilities and job description for the Digital Marketing Specialist position at Society Awards?
Digital Marketing Specialist
About Us :
Society Awards is the premier designer and manufacturer of high-end custom awards. Our clients include some of the most prestigious awards in the world, including the Emmys, Golden Globes, MTV Awards, YouTube Awards, BET Awards, The Voice Award, and Billboard Awards. We also work with Fortune 500 corporations, world-renowned artists like Jeff Koons and David Yurman, and nonprofits working to change the world. From concept to craftsmanship, and packaging to logistics, we deliver luxury service and unmatched expertise. When you work with Society Awards, you’re working with the very best.
Role Description :
We are seeking a Digital Marketing Specialist with expertise in Google Ads and SEO to drive both paid and organic traffic to our website. This dual-role position will play a pivotal part in crafting and executing strategies to enhance our online visibility, capture high-quality leads, and generate an impressive ROI within the niche luxury awards market. Our marketing requires careful branding, design and positioning, with excellent communications – internally and externally. You will need to adopt and build upon our established brand’s visual language, communicate your ideas without preconceived notions of out of the box, one size fits all approaches. We have carefully constructed campaigns that we want to grow while preserving ROI.
Responsibilities :
Google Ads Management :
Design, implement, and manage Google Ads campaigns to maximize ROI.
Conduct keyword research and implement strategies to target high-value terms (e.g., “luxury corporate awards”).
Utilize advanced Google Ads features such as Performance Max, automated bidding, and audience targeting.
Perform A / B testing for ad copy, landing pages, and targeting strategies.
Analyze competitors’ ad strategies to identify gaps and opportunities.
Search Engine Optimization (SEO) :
Perform keyword research to identify opportunities for organic traffic growth.
Optimize on-page elements (meta tags, headers, content) to improve rankings.
Work with developers to address technical SEO issues (e.g., site speed, mobile usability).
Create and manage link-building strategies to enhance domain authority.
Management, Analysis & Reporting :
Monitor and analyze the performance of Google Ads campaigns and organic search efforts.
Prepare regular reports on traffic, leads, and ROI, offering actionable insights.
Align paid and organic strategies for a cohesive search marketing approach.
Collaborate with content creators to develop SEO-friendly content.
Stay updated on trends and best practices in Google Ads and SEO.
What Makes You Great for This Role :
You take pride in your high level of organization and your ability to demonstrate a meticulous attention to detail – Nothing feels better than getting things done the right way.
You sleep better at night knowing that you have completed tasks and projects productively and with accuracy
You are disciplined and intentional; consistently following through with sustained effort and resilient if you face challenges or setbacks.
You have a strong work ethic and work effectively both independently and as part of a team
You have a passion for aesthetics and are interested an understanding of luxury marketing
Required Qualifications :
Bachelor’s Degree; Marketing, Advertising or related degree preferred
3 years of experience in Google Ads and SEO; preferred in a niche or luxury market
Strong understanding of keyword research, campaign optimization, and ROI tracking.
Proficiency with tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs
Strong analytical ability and skills in interpreting data, tracking ROI, and optimizing ad performance
Ability to craft compelling ad copy that resonate with premium audiences; excellent writing and proofing
Keen eye for design and attention to detail
Knowledge of technical SEO and best practices for website optimization.
Familiarity with luxury markets is a plus
Salary :
60,000 - $70,000; dependent on experience and fit for the role
Benefits
401(k)
Dental insurance
Health insurance
Paid Time Off (15 Days)
Holidays Off
Parental leave
Vision insurance
Summer Fridays
Hybrid Workplace
Salary : $60,000 - $70,000
