What are the responsibilities and job description for the Marketing and Communications Specialist position at Society of Critical Care Medicine?
Salary range: $59,000 - $65,000 per year
Primary purpose: Participates in the development and implementation of various marketing communications strategies that contribute to the achievement of SCCM’s objectives.
Responsibilities:
I. Creative Development
- Writes compelling copy and develops effective messaging, design, and content delivery strategies while ensuring scientific and medical accuracy, cost effectiveness, and appropriateness for SCCM audiences.
- Consults with business line leaders and cross-departmental teams on goals and helps develop and execute strategic marketing communication initiatives for events, products, grants, and membership to achieve SCCM’s overall objectives.
- Coordinates the production and placement of SCCM resources, events, and products in communication channels (e.g., digital newsletters, emails, brochures, magazines, apps, social media, videos, and website).
- Helps develop and implement SCCM’s visual identity and brand, ensuring their accurate, consistent, and positive portrayal in all marketing materials in support of business lines.
II. Metrics and Analysis
- Identifies optimal target audiences, using member management software to segment internal contact lists and securing external mailing lists.
- Understands and uses key metrics, including response rates, sales figures, and demographics of campaign responders to inform adjustments in ongoing marketing communications strategies.
III. Marketing Project Management
- Works closely with the senior manager, marketing and communications, to develop schedules for creative development, proofing, production, and delivery.
- Manages individual project timelines and implementation of marketing communications tactics within an assigned budget.
- Coordinates a team of creative services vendors, including designers, printers, and mailing list brokers, to meet overall objectives.
- Coordinates interdepartmental staff in proofing review cycles for promotional pieces and other marketing collateral, ensuring that all promotions meet SCCM’s standards for accuracy, style, quality, and effectiveness.
Requirements
- Bachelor’s degree in communications, public relations, journalism, marketing, or a related field
- Two to four years of experience in marketing and branding
- Preferred proficiency in Microsoft Suite and Canva
- In-house corporate communications experience preferred
- Knowledge of website management and search engine optimization best practices
- Solid understanding of effective marketing strategies, materials, and channels
- Excellent communication, writing, editing, and project management skills
- Proven storyteller capable of creating a strong narrative
- Ability to work on multiple projects simultaneously with great attention to detail and sensitivity to deadlines and priorities
- Understanding of creative workflow process, including project initiation and kickoff, execution, approvals, production, proofing, tracking, and archiving
Why SCCM?
- Flexible Work Options: With our generous remote work policy, much of your work will be from home. We value work-life balance, but you’ll need to be able to come into the office when required by your supervisor.
- Chicagoland Area: You must live in or be willing to relocate to the Chicagoland area.
- Travel: A little travel (<10%) may be involved to attend events, meetings, and conferences.
What We Offer:
- Generous Paid Time Off: Take advantage of paid vacation and 12 paid holidays each year, plus a summer hours program for that perfect work-life balance.
- Comprehensive Benefits: Enjoy medical, dental, short- and long-term disability, and life insurance coverage to keep you and your family protected.
- Paid Parental Leave: Take the time you need to bond with your new addition to the family.
- Matching 401(K): We invest in your future with a 401(K) matching program to help you save for retirement.
- Educational Assistance: Continue learning and growing with educational assistance—we’re invested in your personal and professional development.
SCCM is an Equal Opportunity Employer
Salary : $59,000 - $65,000