What are the responsibilities and job description for the Vice President, Marketing and Communications (National Nonprofit) position at Society of Professional Journalists?

Title : Vice President of Marketing and Communications

Location : Fort Lee, NJ

Status : Full Time / Exempt

Application Requirement : All candidates must be able to submit materials / portfolios / links that showcase your work during the application process.

Functioning as a member of the Senior leadership team, the VP of Marketing and Communications leads The Players Alliance’s (TPA’s) Stakeholder Engagement, Communications and branding strategies, ensuring proper reach, clarity and brand / mission identity. Reporting directly to the President & CEO, and working closely with TPA’s heads of fundraising and player engagement, the VP of Mar Comm will oversee a team of professionals specializing in graphic design, content creation, public relations, advocacy, events, social media, and brand communications. This pivotal role will enhance and clarify TPA’s values, reputation and influence, refining and expanding the organization’s brand to elevate its position in sports philanthropy and community impact.

The chosen leader will be responsible for bridging internal and external communications to amplify TPA’s impact and message. To do so the incoming leader will join, lead and build a new, dynamic team of success-driven individuals, focused on building a connection to TPA’s brand while growing the charity’s footprint, platform and mission support. The ideal and successful candidate is a seasoned communications leader with a demonstrated ability to manage strategies and inspire teams, bringing deep marketing and communications experience (including nonprofit and corporate) professional maturity, creativity based in integrity, execution, proven leadership and analysis.

Duties and Responsibilities

Lead a high-performing team to create and implement strategic messaging and brand partnering, and business partnership initiatives needed to increase reach and audience, achieving the org’s potential based on the many assets at its disposal.
Lead TPA’s strategic integration of all communications efforts ensuring support of organizational goals across programmatic, fundraising, and awareness initiatives.
Lead the development and execution of player / fan focused campaigns and initiatives ensuring connected communication and successful engagement.
Establish professional guidelines for content / branding / time allocation / public interaction to ensure excellence as a department and organization.
Develop and showcase a deep understanding of the importance of diversity that is specific to participation in baseball both on and off the field.
Own growth of media / branding opportunities and network within The Players Alliance ensuring alignment of team’s goals with organizational goals, overarching vision and passion of players and leaders.
Conduct, present and utilize research related to diversity and sports / baseball as a means of developing bridges, pathways to excellence and participation and positions of advocacy for board and leadership.
Execute on new marketing and production opportunities with the CEO, Player engagement lead, head of Stakeholder engagement and partners ensuring brand connectivity and pivot towards mission opportunity.
Gather, manage and report on vital analytics to determine best path towards deeper engagement, expansion and development.
Represent The Players Alliance with high integrity, professionalism, sensitivity to culture and engagement.

Key Responsibilities

Strategic Leadership

Develop a deep understanding of The Players Alliance’s mission, vision, and strategic priorities to ensure alignment in all communications efforts.

Design and implement a comprehensive communications strategy that effectively supports TPA’s organizational goals and amplifies its impact.

Work closely with the President & CEO, as well as other senior leaders, to ensure that Communications strategies align with and support TPA’s strategic priorities, events and planned impact and scale.

Support board members and selected former and current players in serving as spokespersons for The Players Alliance, representing the organization across various platforms and engagements.

Ensure seamless integration of strategic communications across all key audiences, including donors, program partners, global stakeholders, and internal teams.

Brand and Communications Management

Refine and amplify TPA’s brand identity ensuring adherence to style guides across all work in all portfolios, cross org.

Lead direction and coordination of communications, ensuring efforts are cohesive and results-driven.

Build collaborative relationships across the organization and its national network of clubs, players, and sponsors.

Create / ensure effective systems for content procurement and streamlined sharing of communications assets across the organization and with TPA’s vast player network.

Advocacy and Collaboration

Lead the development of high-impact communications campaigns that drive press coverage, social awareness, and programmatic and fundraising success.

Foster opportunities for stakeholders to engage and share feedback, ensuring consistent integration of diverse perspectives into communications strategies.

Qualifications specific to role

B / A or B / S required; MS preferred.

Minimum 15 years significant, progressive experience and quantifiable evidence of success in communications leadership, ideally in cause-related environments and organizations held in the public’s trust.

Proven ability to create and execute comprehensive, impact-driven communications strategies.

Exceptional written, verbal, and interpersonal communication skills. Journalist experience a plus.

Demonstrated success in expanding and strengthening an organization’s brand on a large, recognizable scale.

Stellar performer holding a verifiable track record for clear exhibition of professional maturity and solid strategic branding and campaign development related to community initiatives.

Able to effectively communicate with staff, superiors, colleagues and donors via excellent listening and communication (both written and verbal). Appear polished and thoughtful at all times, paying great attention to details.

Demonstrable experience in positively energizing others around a mission, and working through moments of shared and opposing goals.

Demonstrated ability to provide attention to detail and concern for accuracy and consistency in results.

Must possess strong presentation skills and proficiency in computer application programs.

Friendly, outgoing personality, with an ability to connect via phone / zoom and in person.

Be kind to others, understanding that The Players Alliance holds zero tolerance for toxic, abusive behavior by any leader or staff member.

Organized and self-motivated with ability to set and meet strict deadlines.

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