What are the responsibilities and job description for the Digital Marketing Communications Specialist position at Socotec?
We are seeking a detailoriented and creative Digital Marketing & Communications Specialist to join our team in New York City. This role is pivotal in driving our digital presence and ensuring a cohesive online experience for our audience. This role offers the opportunity to take ownership of rebuilding our website () optimizing it for both design and performance SEO strategy while managing social media channels and performance reporting. The ideal candidate will have the ability to juggle multiple priorities while maintaining a strong attention to detail.
Key Responsibilities :
Web Management :
Overhaul the company website by collaborating with internal teams both at Local Level (US) and Group Level (France)
Manage the project workflow set timelines track progress and coordinate crossfunctional teams to ensure seamless execution.
Regularly update and optimize website content for accuracy SEO and user experience.
Conduct audits to ensure all links forms and digital assets function correctly.
Social Media Management :
Develop create schedule and publish engaging social media posts across multiple platforms (LinkedIn Instagram YouTube).
Monitor and respond to audience interactions to foster engagement and brand loyalty.
Analyze performance metrics and provide actionable insights to improve strategies and increase ROI.
Monitor our ereputation using tools like Talkwalker Digimind or Mention.
Content Creation :
Assist in crafting digital content including blogs email campaigns and multimedia assets.
Maintain a consistent tone style and branding across all digital platforms.
Performance Reporting
Track analyze and report on key KPIs for the website social media and other digital initiatives.
Use datadriven insights to improve digital strategies and measure ROI.
Present regular updates to the leadership team
Perform all other duties as assigned by your manager or supervisor
Qualifications :
Bachelors degree.
25 years of relevant experience
Exceptional attention to detail and organizational skills.
Proven experience in webmastering with a strong Ux sensibility.
Proficiency in web content management systems (e.g. WordPress Drupal).
Proficiency in SEO principles best practices and tools and webmastering platforms.
Open mind towards innovation demonstrates a proactive approach particularly in the context of the current AIOverview landscape.
Knowledge of social media platforms analytics tools and scheduling software (e.g. Hootsuite Buffer).
Experience managing corporate social media accounts particularly LinkedIn.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and project management skills.
Familiarity with graphic design tools (e.g. Adobe Creative Suite Canva) is a plus.
Additional Information :
SOCOTEC offers generous compensation packages including salary benefits & bonus based upon relevant experience.
All your information will be kept confidential according to EEO guidelines
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