What are the responsibilities and job description for the Socotra, Inc. is hiring: Creative Strategy Development Manager in City of Daşşak position at Socotra, Inc.?
At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft Media’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our assets include Lyft in-app sponsorship opportunities, the largest bike share network in the country, and in-car entertainment screens. Our work is fun, challenging, and rewarding and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and winning new business.
As a Creative Sales Development Manager at Lyft Media you will play a critical role in partnering with our internal sales team to achieve its goals. This individual will play a crucial part in the early stages of the sales process by ideating, developing and executing marketing strategies and initiatives to drive sales growth, increase brand visibility, and differentiate Lyft Media in the competitive advertising landscape. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about delivering unique advertising experiences that drive business outcomes.
Responsibilities :
- Marketing Strategy : Develop and execute comprehensive marketing plans and strategies to support the Lyft Media's advertising business
- Idea Development : Work cross functionally across Sales, Account Management, Product, and Product Marketing to create compelling advertising solutions to present during the RFP process. CSD will then work to build these ideas into sales collateral, presentations, and custom proposals that effectively communicate Lyft Media's value proposition and advertising solutions to prospective clients.
- Brand Positioning : Define and articulate Lyft Media's unique selling propositions, competitive advantages, and brand positioning to differentiate our offerings in the market and drive brand awareness and preference.
- Market Research : Conduct market research, competitive analysis, and customer insights to identify trends, opportunities, and challenges in the advertising industry, and leverage findings to inform marketing strategies and tactics.
- Cross-Functional Collaboration : Collaborate closely with the sales, product, and creative teams to align marketing initiatives with sales objectives, product launches, and client needs, and ensure consistent messaging and brand voice across all touchpoints.
- Collateral Development : Build out of custom advertising solutions into pitch specific presentations that effectively communicate Lyft Media's value proposition and advertising solutions to prospective clients.
Experience :
Benefits :
Lyft is an equal opportunity / affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York area is $114,000 - $142,500. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
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Salary : $114,000 - $142,500
