What are the responsibilities and job description for the Ecommerce Strategy Lead position at Sod Solutions?
The E-commerce Business Manager will play a pivotal role in driving online sales, optimizing our WordPress/WooCommerce website, and managing the end-to-end e-commerce strategy. This is an independent and highly entrepreneurial role where you will have ownership of e-commerce operations, from product uploads to SEO to content management and customer service.
Key Responsibilities:
- Develop and implement a comprehensive e-commerce strategy to scale revenue and achieve financial targets.
- Optimize the website for maximum conversion rates, ROI, and a seamless user experience.
- Monitor and analyze e-commerce performance metrics, including traffic, average order value, units per transaction, and conversion rates, using analytics tools like Google Analytics.
- Conduct regular A/B testing and implement data-driven improvements to UX/UI.
- Oversee product updates and accuracy of descriptions, images, and SEO strategies to increase organic visibility and search.
- Collaborate with the marketing team for driving traffic to the website and the development team on enhancements or bug fixes.
- Create and manage an Amazon storefront and product listings.
- Work across business segments and collaborate effectively to accomplish company-wide goals.
- Oversee daily operations including inventory management, order processing, shipment tracking, customer support, product reviews, payment processing and monitoring fraudulent activities.
