What are the responsibilities and job description for the Digital Marketing Specialist position at Sodalis Senior Living?
Job description
Who We Are: Sodalis Senior Living has been around since 1997 serving our seniors. We pride ourselves on hiring the best employees and providing the best experience in the senior living industry. Our customer satisfaction scores top the charts and average above a 4.8. Fair warning, starting a job at Sodalis Senior Living could lead to endless fun, lifelong friendships, and a rooted sense of community.
Who We’re Looking For: Friendly people who want to work at the best Senior Living Company and provide the best customer service experience. Our culture is supportive, challenging, passionate and committed and we believe that diversity makes us stronger. We are looking for unique individuals who exemplify these qualities and care about each other, our mission, our environment, residents, and our communities. If you like to provide incredible customer service with a friendly attitude, you’re ready to join our team. If your dream job includes interacting with residents/families, rewarding work, and more-we’d love to hear from you!
The Marketing Assistant/Social Media Manager role balances two areas of responsibility: growing our social media reach, and supporting key marketing programs. In the Social Media aspect of the role, you’ll create social media campaigns across multiple platforms (Facebook, Instagram, Tik Tok and more). In the Marketing Assistant aspect of the role, you’ll collaborate with the Marketing Director and assist in creating marketing material to be used in our communities. You’ll also work closely with the Marketing Team in creating and implementing AI integration to our website and call center. Ideal candidates are familiar with all social media platforms and have experience in the Senior Living, Health Care or Hospitality Industries.
Responsibilities:
Social Media:
- Create and curate engaging content for social media channels, including Instagram, Facebook, Pinterest, and LinkedIn.
- Monitor and respond to customer inquiries, comments, reviews and messages across social media platforms.
- Analyze social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
- Stay up-to-date with industry trends and best practices and incorporate them into our social media strategy.
- Monitor and report on competitors' social media activity and adjust our strategy accordingly.
- Adhere to a consistent brand voice and maintain company brand standards in all product support materials and communications.
Marketing:
- Assist with creation, production and proofing of sales support documents, presentations and related website content.
- Provide receptionist coverage as needed.
- Assist with handling and routing sales leads.
- Undertake other projects as assigned, demonstrating flexibility and adaptability in handling diverse responsibilities.
Qualifications:
- 2-3 years of experience in social media management
- Experience managing social media platforms including Instagram, Facebook, and LinkedIn
- Experience in creating engaging content and campaigns that drive engagement and brand awareness.
- Familiarity with social media tools such as Google Analytics, experience with Reputation a plus.
- Familiarity with Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Canva and Microsoft Office Suite
- Excellent written and verbal communication skills
- Detail-oriented with a strong eye for accuracy and consistency
- Ability to collaborate and work effectively in cross-functional teams
- Strong organizational and project management skills
- Self-motivated with the ability to prioritize tasks and meet deadlines
Please note our location:
1921 Corporate Drive, Suite 101
San Marcos, TX 78666
Sodalis Senior Living is an equal opportunity employer and will consider all applicants without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- San Marcos, TX 78666: Relocate before starting work (Required)
Work Location: In person
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 2 years (Required)
Ability to Commute:
- San Marcos, TX 78666 (Required)
Ability to Relocate:
- San Marcos, TX 78666: Relocate before starting work (Required)
Work Location: In person
Salary : $55,000 - $60,000
