THE ROLEWe’re looking for an innovative and culturally tapped-in Head of Content to lead our content strategy and execution. This role is for a creative leader who thrives in the fast-moving world of digital and social content, with a strong background in video-first storytelling and a deep understanding of how audiences engage across platforms. You will be responsible for leading a dynamic team to develop an organic content strategy that fuels audience growth, engagement, and brand love, while also identifying commercial opportunities to build partner-driven content in a way that feels authentic to Sofar’s brand.
What you'll do- Develop and execute a compelling organic content strategy with a primary focus on social video (YouTube, Instagram, TikTok) while incorporating editorial storytelling
- Lead a high-performing content team, fostering a culture of creativity, collaboration, and innovation
- Stay culturally connected across music, entertainment, and broader creative industries to ensure Sofar remains at the forefront of conversation
- Be hands-on and lead by example—whether it's ideating new formats, directing a shoot, or optimizing content for engagement
- Experiment with new content formats, trends, and storytelling approaches** to continuously evolve Sofar’s presence and audience impact
- Oversee production of content that brings the Sofar Sounds experience to life, including artist performances, behind-the-scenes stories, and community-driven narratives
- Develop a commercially-minded content strategy, creating brand-aligned partnership opportunities that drive revenue while maintaining authenticity
- Work cross-functionally with marketing, partnerships, and city teams to ensure content supports broader business objectives
- Maintain an organized and efficient content operation, managing workflows, budgets, and timelines effectively.
Who you are- A creative visionary with a deep passion for storytelling, social content, and audience growth
- A cultural insider with a pulse on trends in music, entertainment, and digital media
- An experienced leader with a track record of managing content teams and driving impactful content strategies
- A hands-on doer—someone who isn’t afraid to roll up their sleeves and get in the trenches with the team
- A strategic thinker with an experimental mindset, constantly testing and iterating to drive results
- A commercially savvy creator, able to craft compelling branded content opportunities without compromising Sofar’s identity
- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.
Preferred experience- 7 years of experience in content strategy, video production, or social media, ideally within the music, entertainment, or media industry
- Proven track record of growing audiences and engagement across social platforms
- Experience developing and executing branded content partnerships
- Strong understanding of video production, editing, and storytelling best practices
- Familiarity with analytics tools to measure content performance and optimize strategy.
Why join Sofar Sounds?- Work with a passionate, mission-driven team that’s redefining the live music experience
- Be at the intersection of music, creativity, and community, shaping the way audiences connect with artists
- Have the opportunity to experiment, innovate, and push boundaries in content and storytelling.
If you’re a forward-thinking content leader ready to take Sofar’s storytelling to the next level, we’d love to hear from you! Apply now and help us build the future of live music content.
Sofar Sounds is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
