What are the responsibilities and job description for the Senior Product Marketing Manager, SoFi Plus position at SoFi?
The role
We’re looking for an experienced and strategic Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for SoFi Plus, our premium membership offering. In this role, you’ll craft and execute marketing strategies that drive adoption, engagement, and retention of SoFi Plus, ensuring our members recognize and experience its full value.
You will leverage deep customer and market insights to create compelling narratives that differentiate SoFi Plus and drive growth. This is a highly cross-functional role that requires collaboration across marketing, product, finance, and data teams to deliver breakthrough campaigns and optimize the customer experience.
What you’ll do
- Define & Evolve SoFi Plus Positioning & Value Proposition : Develop and refine the positioning, messaging, and competitive differentiation of SoFi Plus to maximize its appeal and adoption.
- Lead the Go-to-Market Strategy : Partner with product, marketing, and creative teams to launch and scale SoFi Plus, ensuring our members understand the benefits of the program.
- Drive Customer Acquisition & Retention : Work closely with channel marketing teams to develop integrated campaigns that increase SoFi Plus enrollment and engagement.
- Conduct Member & Market Research : Lead quantitative and qualitative research to uncover customer needs, motivations, and barriers to adoption. Translate these insights into marketing strategies.
- Optimize the Member Journey : Collaborate with Product and Growth teams to remove friction points, improve conversion, and create a seamless experience across the SoFi ecosystem.
- Measure & Report Impact : Define and track key performance metrics, ensuring marketing efforts are driving measurable impact on adoption, engagement, and retention.
- Stay Ahead of Market Trends : Monitor the competitive landscape and industry trends, leveraging insights to continually refine our strategy.
What you’ll need :
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
Pay range : $128,000.00 - $220,000.00
Payment frequency : Annual
This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above.
Salary : $128,000 - $220,000
