What are the responsibilities and job description for the Entry-Level Lead Generation Specialist position at Softensity Inc.,?
Job Description
What We Offer :
Paid Time Off (PTO)
401(k) plan
Opportunities for growth and professional development
Collaborative and innovative work environment
Job Summary : As an Entry-Level Lead Generation Specialist, you will play a critical role in the growth of our business by identifying and nurturing potential leads and creating Marketing Qualified Leads (MQLs). You’ll work closely with the Sales Team to bridge Lead Gen and sales efforts, ensuring leads are effectively transitioned into sales opportunities. This role requires proactive outreach, CRM management, and participation in networking events to build strong client relationships.
Key Responsibilities :
Lead Generation : Conduct outreach to identify potential leads through various channels, including email, social media, and industry research.
Event Participation : Represent the company at industry networking events and conferences to connect with potential clients and generate leads.
Internal Events : Participate in and support events hosted by the company to promote brand awareness and engage with prospective clients.
Lead Nurturing : Build and maintain relationships with prospects through consistent follow-up and personalized communication.
Collaboration with Sales : Transition Marketing Qualified Leads (MQLs) to the Sales Team, join sales calls, and provide context for leads to ensure a seamless handoff.
Performance Tracking : Monitor and report on lead generation metrics to continuously improve outreach strategies.
CRM Management : Keep all lead information, activities, and progress accurately documented in the company’s CRM system.
Qualifications :
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Excellent verbal and written communication skills.
Familiarity with CRM systems (e.g., Salesforce, HubSpot) is a plus.
Strong organizational and multitasking abilities.
A proactive, goal-oriented mindset with a passion for networking and relationship-building.
Willingness to attend industry events and travel as needed.
Team player who thrives in a collaborative environment.
Preferred Skills :
Previous experience in lead generation, marketing, or sales is advantageous but not required.
Knowledge of IT consulting and software development services is a plus.
How to Apply : If you’re ready to kickstart your career in Lead Gen and Business Development, we’d love to hear from you! Please submit your resume and a brief cover letter explaining why you’re a great fit for the role.
Join Us : At Softensity, we believe in fostering talent and creating opportunities for growth. Join our team and help us build meaningful connections that drive our success and our clients' success.
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