What are the responsibilities and job description for the Email Marketing Consultant position at Software Guidance & Assistance?
Job Details
Software Guidance & Assistance, Inc., (SGA), is searching for an Email Marketing Consultant for a CONTRACT assignment with one of our premier Financial Services clients in Irving, TX.
Responsibilities:
As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns. In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development, and delivery. You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product, and operations teams to ensure flawless end-to-end execution and a successful launch.
Required Skills:
Preferred Skills:
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
Responsibilities:
As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns. In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development, and delivery. You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product, and operations teams to ensure flawless end-to-end execution and a successful launch.
- Leading the development of engagement marketing emails with internal stakeholders
- Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch
- Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget
- Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Firm's marketing workflow tool to maintain Firm's high controls standard
- Working across multi-functional teams, such as:
- Product and Marketing Strategy team
- Email Channel team and Operations
- Agencies for creative development and execution
- Marketing Information Management and channel teams to influence and coordinate targeting
Required Skills:
- Proven track record in email marketing with 5-10 years of experience required
- Experience with Sales Force Marketing Cloud
- Experience with Email Results Reporting and Analysis
- Bachelor's degree required
- Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
- High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
- Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
- Creativity and innovation with a focus on constant improvement
- Excellent written and oral communication skills
- Highly proficient with Excel and PowerPoint presentation
Preferred Skills:
- Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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