What are the responsibilities and job description for the Web Content Strategist position at Sogolytics?

Sogolytics is a leading provider of cutting-edge experience management software, delivering real-time insights that help organizations worldwide make smarter decisions and fuel business growth. With our powerful analytics, outstanding support, and industry-leading innovations, we stand out in a competitive space. We strive to transform data into actionable insights that drive meaningful results for our clients.

As we continue to grow, we’re looking for a skilled Web Content Strategist to join our dynamic team. You’ll play a crucial role in shaping our digital content, ensuring that we connect with our audiences, drive brand recognition, and deliver content that motivates action.

Responsibilities

Develop and Implement Content Strategy : Design and execute a comprehensive web content strategy that aligns with Sogolytics' business goals and enhances brand awareness.
Web Content Creation and Optimization : Write, edit, and manage content across our website, ensuring it is concise, engaging for humans, and optimized for search engines.
Collaboration with Cross-functional Teams : Work closely with sales, marketing, and product teams to develop content that supports lead generation, product launches, and campaigns.
Maintain and Update Content : Regularly refresh and update website content to ensure alignment with business goals and reflect changes in products and services.
Measure and Analyze Performance : Use data analytics to track the effectiveness of content and make improvements based on key performance indicators (KPIs) and customer feedback.
Content Planning and Scheduling : Collaborate with other content creators and marketing professionals to plan, schedule, and distribute content on web platforms, email, and social media channels.
SEO and SEM Strategy : Ensure all web content is optimized for search engines, improving organic search rankings and driving targeted traffic to the website.
Stay Current with Industry Trends : Keep abreast of digital marketing trends and competitor activity to inform content strategy and maintain Sogolytics' competitive edge.

Requirements

Bachelor's degree in Marketing, Journalism, Communications, or a related field.

6 years of experience in content strategy or digital marketing, with a focus on website content and SEO.

Experience in SaaS industry, including B2B and B2C marketing.

Proven ability to create compelling content that drives engagement and conversion.

Strong writing and editing skills with an understanding of the "less is more" approach.

Experience with content management systems (CMS), marketing automation tools, and web analytics platforms.

Knowledge of SEO best practices and content marketing strategies.

Ability to collaborate with cross-functional teams and deliver high-quality work under tight deadlines.

Eligible to work in the US without sponsorship.

Why Sogolytics?

At Sogolytics, we pride ourselves on fostering a culture of teamwork, innovation, and growth. You’ll be part of a supportive work environment where you can continuously develop your skills and make an impact. We offer :

Medical, Dental, and Vision Insurance

401(k) with employer match

17 days Paid Time Off (PTO) in your first year

Paid federal holidays December 24–January 1

Life Insurance and Disability Coverage

Maternity & Paternity Leave

This is a full-time position based in Herndon, VA, offering the flexibility of hybrid or remote work.

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