Marketing Manager in Chestnut Hill, MA

JOB DESCRIPTION

Position Headline: Full-time opportunity for a Marketing Manager reporting to the Marketing Director

Position Title: Marketing Manager (MM)

Reports To: Marketing Director (MD)

Department: Product Marketing

POSITION SUMMARY:

Reporting to the Marketing Director, the Marketing Manager is responsible for overseeing the day-to-day execution, development, measurement, and continuous improvement of multi-channel, direct response lead generation marketing campaigns for Sokolove Law across both digital and offline channels.

KEY RESPONSIBILITIES:

Campaign Management & Execution

· Collaborate with the Marketing Director to implement and manage direct response lead generation campaigns across multiple legal practice areas.

· Oversee D50 Media agency resources, internal teams, and contract partners to ensure timely and high-quality production of marketing materials.

· Manage the development of DRTV scripts, direct mail and email campaigns, digital and offline content, social media posts, and printed materials.

· Coordinate direct mail list pulls, production quotes, and collateral production, including occasional on-site press checks (local travel may be required).

· Ensure timely updates to perennial marketing materials, such as website disclaimers, terms and conditions, and attorney accolades.

Team & Vendor Management

· Directly manage one to two Assistant Product Managers and contracted partners, ensuring tasks are completed on time, within budget, and within the scope of the Statement of Work (SOW).

· Spearhead new vendor identification, vetting, and onboarding for marketing initiatives.

Collaboration & Communication

· Work closely with Service/Operations and call center teams to coordinate media plans, campaign updates, toll-free number reservations, and intake setup.

· Keep internal teams informed of key due dates, project dependencies, and campaign updates.

· Participate in marketing meetings and strategy discussions, contributing actionable insights and clear objectives to improve campaign performance.

· Take and distribute meeting notes, ensuring documentation accuracy.

Compliance & Administration

· Facilitate state legal filings to ensure compliance with bar association regulations.

· Process vendor invoice pre-approvals and expense documentation.

Performance Analysis & Reporting

· Prepare and review weekly marketing performance reports, analyzing data to assess campaign effectiveness.

· Identify key insights, connect data trends to campaign objectives, and provide recommendations for budget optimization and resource allocation.

· Monitor industry and competitive trends to inform strategy and media planning.

Presentations & Problem-Solving

· Utilize Microsoft PowerPoint to develop presentations and proposals for senior leadership, including the CMO and CEO.

· Approach complex business challenges with a problem-solving mindset, digging into "why" questions to drive marketing improvements.

· Take initiative on ad hoc projects and additional responsibilities as needed.

QUALIFICATIONS:

· Bachelors’ degree with 3-6 years’ work experience in marketing.

· This position is hybrid with two days required in the Chestnut Hill, MA office and flexibility to come into the office on other days as-needed but will primarily be remote 3 days and in-person 2 days.

· At least 1 year of managing vendors.

· Strong Microsoft Office knowledge, specifically proficiency with Excel and PowerPoint.

· Solid written and verbal communication skills. Uses clear and concise verbal communication skills that are on point, persuasive, and audience appropriate.

· Analytical and assertive; able to “command the room” and contribute in meetings with internal teams and external clients, driving to decisions and commitments despite level, function, or personality of participants.

· Sense of urgency and ability to manage multiple projects while working collaboratively in a deadline-driven environment.

· Detail-oriented, self-motivated with ability to see ahead, anticipate future needs and prioritize tasks efficiently.

· Independent, yet coachable, results-oriented, with ability to enthusiastically and respectfully work with agency and in-house teams.

· Ability to learn new tools and software; familiarity with IBM Cognos Report Studio, Salesforce, Google Analytics, Asana, email platforms (e.g. Salesforce Marketing Cloud, Emma, Constant Contact) and JIRA, or a similar project management tool is helpful, but not required.

· U.S. Veterans are strongly encouraged to apply.