Director, Influencer Marketing - Americas

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. Sol de Janeiro values diversity and inclusion and is committed to creating an inclusive environment where every person can enjoy a successful career.

The Director of Influencer Marketing will develop the strategy, optimization and execution of influencer partnerships to drive brand awareness, engagement and sales for the Americas region. This role involves the oversight of influencer content and partnerships, gifting and events. The director will work with the Influencer Marketing Team to develop innovative campaigns and measure performance in line with brand strategy.

This role will report to the Executive Director, Americas Marketing.

Responsibilities:

• Develop and implement regional influencer strategy and approach for Sol de Janeiro Americas, aligned with brand & global goals while adapting to regional needs.
• Lead the planning, execution, and optimization of influencer campaigns—ensuring high-impact collaborations that drive both cultural relevance and conversion.
• Create content powerhouse ensuring influencer content is transformative, platform-specific, and strategically optimized for Paid amplification where appropriate.
• Oversee influencer & agency relationships to cultivate long-term brand loyalty and advocacy, ensuring we own key voices for seasonal and category moments.
• Build strong cross function relationships with regional marketing partners and channel leads to ensure influencer initiatives support commercial goals and drive retailer and channel demand.
• Partner with Paid Media lead to ensure seamless integration of influencer content to Paid initiatives —leveraging creators to drive both brand resonance and retail conversion.
• Scale influencer strategy to meet the proliferation of audiences, platforms, and occasions—mapping audience segments to key life moments, cultural triggers, and motivators.
• Ensure cross-functional collaboration with global counterparts to maintain cohesive campaign planning while adapting to regional execution needs.
• Set strong KPIs, measure effectiveness and track learnings for all influencer campaigns—leveraging data and analytics to optimize creator selection, messaging, and spend allocation. Distribute insights and learnings regularly with internal teams via monthly reporting.
• Develop and oversee budget for influencer marketing, ensuring investments are optimized for maximum impact across brand-building, performance, and retail-driven initiatives.
• Stay ahead of platform shifts, content trends, and evolving influencer marketing best practices to refine the regional strategy and maintain a competitive edge.
• Manage and cultivate a high performing influencer marketing team—fostering innovation, strategic thinking, and executional excellence.
  
  

Qualifications: 

• 10 years of related marketing experience
• Beauty industry experience required, category experience preferred
• Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required
• Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members
• Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
• Must be comfortable working in our NYC HQ 1-3 days a week
  
  

Salary Range

$180,000—$200,000 USD

In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is an Equal Employment Opportunity employer. It is Sol de Janeiro's policy not to discriminate based on any legally impermissible factor, including, but not necessarily limited to, race, color, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, veteran status, age, medical condition, genetic information, pregnancy, sexual and reproductive health decisions and any other characteristic prohibited by federal, state and/or local laws.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro