What are the responsibilities and job description for the Marketing Specialist position at Solar Gain?
Reporting to the Director of Business Development, this role works independently and collaboratively as part of the sales and marketing team.
- Assist in planning, creating, and executing digital marketing campaigns.
- Conduct keyword research for SEO optimization.
- Design graphics for social media and online advertising.
- Analyze website traffic and provide insights for conversion optimization.
- Utilize digital marketing tools to track and measure campaign performance.
- Collaborate with the sales and marketing team on various marketing projects.
- Assist in the planning and facilitation of marketing campaigns to promote our brand.
- Your manager may assign additional related duties.
- Create engaging content for social media platforms.
- Support the team in developing marketing materials, including presentations, flyers, and promotional content.
- Collaborate with cross-functional teams, such as sales and design, to ensure consistency in messaging and branding.
- Monitor and respond to social media activity, including comments, messages, and community engagement.
