What are the responsibilities and job description for the Web Marketing Analyst position at SolarWinds?
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
SolarWinds, a leader in IT management software, is looking for a Web Marketing Analyst. This role will support the Marketing organization by conducting and presenting analyses across SolarWinds' web properties. Primary responsibilities will include setting up dashboards to help monitor and improve marketing, sales, and general business performance, and working with the Web Marketing team to conceptualize, implement, and interpret web tests to optimize conversion and other key behaviors. Problem-solving and resourcefulness are key qualities, as support aspects involve troubleshooting data disparities within complex systems and researching data across multiple channels, geographies, and products. All reports and analyses must be delivered on time and accurately to key stakeholders within the organization.
Your Impact:
- Develop and deliver dashboards with detailed monthly and quarterly results summaries to the management team
- Perform ad hoc analyses of websites and/or online marketing channels
- Partner with marketing teams to track daily, weekly, and monthly business performance against goals and provide trend analysis against prior periods
- Develop and refine performance reports to monitor marketing campaigns and activities, and communicate trends and anomalies to teams
- Work directly with marketing leadership to creatively solve key business issues, and identify and maximize hidden opportunities
- Provide ad hoc and "deep" analysis, synthesize recommendations, and present results
- Translate results of complex analytic problems into actionable recommendations or strategies
- Develop scalable reporting of marketing ROI, analyze trends, and make recommendations
- Work with the Web Marketing team to define, set, and interpret A/B and multivariate webpage tests
Your Experience
- Familiarity with web testing and analytics tools, such as Adobe Analytics, Optimizely, and Google Analytics
- Experience with A/B, multivariate, and other web testing and optimization practices
Hands-on web analytics experience for diagnosing issues, identifying opportunities, and evaluating performance - Basic knowledge of database architecture and querying (Microsoft SQL), experience with data visualization software (Tableau), or familiarity with online marketing channels (SEO, PPC) is a plus
- Familiarity with marketing ROI methodologies
- Excellent written and verbal communication and presentation skills; ability to present data, analyses, and insights in a clear and logical manner
- Intellectual agility and a sense of urgency
Requirements:
- 2 years of experience in marketing or web analytics
- Expertise in Microsoft Excel (pivot tables and basic graphing features) and PowerPoint
- Bachelor's degree with analytics coursework (Finance, Statistics, etc.)
- An advanced degree is preferable
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
